Is “” on your to-do list for the coming year? If not, it’s time to get up to speed: According to a 2016 survey by and MarketingProfs, 41 percent of marketers either already use or plan to use an agile approach over the next few years. Workfront defines agile marketing as “a tactical marketing approach in which teams identify and focus their collective efforts on […]

Business and marketing institutions coexist within the corporate arena to focus on the aspect of advertising and promotion. These industries determine marketing strategies and techniques that will realize the purpose of business, and that is establishing a massive consumer population for the benefit not only of the organization but also their consumers as well. There are two popularly known marketing strategies that have been present […]

McDonalds Marketing techniques: Ansoff matrix – growth strategy. Description: a) Product development Product development is an Ansoff matrix technique when a business will, change certain characteristics of an existing product to meet customer’s needs; they may call the changed product “new and improved” or may give it a new title all together. McDonalds has done this in the past in 2007 when they tried to […]

In order to stimulate customer repeated purchase behaviour, Marriott Hotel restaurant should design strategies to enhance customer perceptions of the value of a service. First, it is important to identify the aspects of a service which customers value most, and then make efforts in these areas to influence customer perceptions of value. When customers are confronted with more than one supplier, it is likely that […]

KANCHAN AHUJA Lily Villa, 12th Road, Chembur, Mumbai – 400 071 Phone Nos: (R)022- 25217372 (M) 98207 10041 Email : [email protected] com Currently persuing Masters in management from K J Somaiya Institute of management Batch – 2008-2011 Objective: To secure a challenging and rewarding position within a reputable company offering personal development opportunities based on performance. Work Experience: HSBC Bank : Designation: Premier Service Manager […]

A: Background of Discussions From the study conducted herein, it could be observed that there are several factors that affect the process by which depositors, the main client of banking institutions consider the services with which banks are operating. Among the said aspects is that of the strength and the competency of the service that the banks provide and the fact that the said institutions […]

Introduction This paper is set in order to demonstrate the research proposal on the subject of the role of line managers in reward in the context of human resource management. The main covered areas will include the presentation of research objectives and rationale, brief critical investigation of the recent studies and research methodology. The ethical issues are going to be demonstrated at the end of […]

Not all the customers in a market can be fulfilled. Only a small portion of products is able to do this since it is difficult to understand what the customer wants. Cobber D. 2007) The Blackberry line was selected for the formation of this report because it is able to understand those needs. It is consider the best smart phone in UK for 2011, expanding […]

The marketing strategy for soymilk considers the pool of health conscious consumers as the target market. Through product specialization, particularizing soymilk would meet the preferences of sub-groups within this segment such as children and weight conscious individuals. The value proposition carries health value, affordable price and selection variety. The positioning of soymilk is a leader in the beverage sector by comprising its own category and […]

As technology took over, manual labor took a backstage. Most business operations, business related communication and marketing has gone through a transformation in the past 50 years. Communication through email started 42 years back with Ray Tomlinson’s first ever email. Using the Web to send messages has since then evolved, and that too for the better. Money and time have both been an issue for […]