During the last century there have been many developments in the evolution of media. The biggest probably being computers and the internet. Computers used to be just giant, chunky, boxes with a screen, a keyboard, and a mouse. They were slow as a snail and the graphics were not of the best quality. Now a days, we have slim and sleek screens that can be […]

The twosome flow theory gave 4 | Page way to the multiples flow theory of mass communication or diffusion of innovation theory. Katz, Lieu (1973). The twosome flow of communication: an update report of an hypothesis. In Anis and Cox(des. ), Marketing Classics, Pl 751 93. Conceptual Framework In this framework, the source will be the local TV networks because they are the one who […]

Christian History in Cross-Cultural Perspective A great deal of Donald A. McGavran’s insight can be traced to the unique advantage he had of growing up in India as a third generation missionary. by Ralph D. Winter T here before McGavran’s eyes were not only the expectable ethnic and linguistic divisions of the sub-continent (in which every given geographical area has its own area culture)—what is […]