Marketing Critique: BCG Matrix Your Name Here Table of Contents Introduction3 Concept Overview3 Functional Critique5 Intellectual Critique6 Ethical Critique7 Political Critique8 Conclusion8 Bibliography9 Introduction This paper will attempt to provide a broad critique of the Boston Consulting Group Matrix in light of the ideas of Hackley (2009). In his book Marketing:A Critical Introduction, Hackley presents a framework for analysing marketing models. He suggests that well […]

BCG Matrix is devised by Boston Consulting Group. The underpinning philosophy for the development of this matrix was the portfolio analysis. The aim was to develop a methodology to determine what type of strategic decision needs to be taken, especially in terms of investment to the products within the portfolio of a company. He divided all the products into four categories, on the basis of […]