If you have ever had a meal in a restaurant (fast-food/formal dining), used an ATM in a bank, spent your vacation at an amusement park or simply browsed through a mall, you have been exposed to McDonaldization. McDonaldization is “the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of America society as well as the […]
BACKGROUND American restaurant chains have been opening their doors more and more during the last five years. Wherever you go, if you are traveling in your car in Caracas City, you can see McDonalds, Bennigan’s, Chili’s, Pizza Hut and Burger King. McDonald’s is one of the world’s biggest food service retailers which every day serves 50 million customers in 119 countries across the world through […]
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