Companies have to embrace change either in technology, processes, structure or managing style in order to stay current and competitive in the current climate. However, as Salerno and Brock (2008) put it, change only becomes a reality within a business or organisation when its individual members commit and carry out the new initiative, accommodate the new structure, follow the new system, or turn out the […]

When iPhone was introduced in 2007 it created waves in the mobile industry. It was the first smart phone which exceptional design and amazing features. Many features became industry standard which can now be found in the new generation of phones manufactured by HTC, Nokia, BlackBerry etc. Some of the product trends started by Apple are multi-touch screen, sleek design, full operating system and a […]

Indeed, the corporate image of Microsoft is so different from Apple who is known for infinitive innovation. Microsoft cannot change customers’ perception on what they recognize when they see the name of the firm. Therefore, Zune’s marketing mix was of no relevance in this case and unable to combat this negative externality. Microsoft invested heavily on above-the-line promotion including TV spots, outdoor advertisements and printing materials. […]

Every parent wants his child to develop good logical thinking skills and learn new things. That is why many parents employ different tutors or coaches for their children. Certainly, it is impossible to underestimate the contribution of books and developing games, but frequently children are getting bored of solving different problems or puzzles and throw such games away. Therefore, a new product concept is a […]