When the CEO’s Personal Crusade Drives Decisions
The DM Bicycle Company (DMBC) had finally found itself with record hitting orders however, Gino Duncan DMBC’s CEO made it a point in the company’s budget meeting that a majority of the expected revenues will be used for the company’s new Corporate Social Responsibility (CSR) program focusing on Batten disease. This decision has been met with a lot of negative feedback from everyone in the […]