MEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D. A. V. V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT “THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS” GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM CONTENTS 1. TITLE 2. INTRODUCTION 3. CONCEPTUAL FRAME WORK 4. REVIEW OF LITRETURE 5. RESEARCH METHODOLOGY 6. LIMITATIONS OF […]

Over the years, culture has obtained a broad and extensive definition that covers tangible to intangible elements that establish the basic dimensions of culture, to theories and ideologies that represent a deeper and more significant meaning of culture aside from shared common beliefs, traditions, and such. Indeed, culture may be defined in so many ways, under various circumstances, including how it frames race and ethnicity, […]

Imagine your local radio station is producing a series of programmes entitled “Changing Times”, in which teenagers are asked to give their views on the changes they welcome in the world around them. You have been invited to contribute. Write out the text of the presentation you would make. There are many changes that I welcome in the world around me; but I would like […]