Dogfight over Europe: Ryanair (A) 1) What is your assesment of Ryanair? s launch strategy? The Ryanair’s launch strategy was not the best for that moment. They began flying between Ireland and London, in a very saturated market, which competed with two strong companies owned by the government and with great experience: Aer Lingus and British Airways (who also had come together to improve their […]

Ryanair’s Ambitious Plan to Purchase 400 Aircraft             The Irish low-cost air carrier, Ryanair, plans to expand its fleet of short-haul aircraft substantially over the next few years despite a worldwide economic downturn, an intense credit crunch, and the ever-present risk of increased fuel prices.  Their current fleet of 181 planes will grow to a much larger stable of approximately 581 planes by 2012 if […]