1. Introduction Nowadays in South Korea it is possible to live a „Samsung-only“ life: You can use a Samsung credit card to buy a Samsung TV on which to watch a Samsung-owned pro baseball team in your Samsung-made apartment. The Samsung Group is a South Korean multinational conglomerate company headquartered in Seoul and operating worldwide. During the last century Samsung became the largest chaebol – […]

The current issue and full text archive of this journal is available at www. emeraldinsight. com/0309-0566. htm EJM 44,7/8 Consumer responses to brand extensions: a comprehensive model ? ? Eva Mart? nez and Jose M. Pina ? Facultad de Ciencias Economicas y Empresariales, The University of Zaragoza, Zaragoza, Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by […]

Samsung is having a terrible, horrible, no good, very bad month. U.S. regulators are warning owners of certain top-load Samsung washing machines of “safety issues,” following reports of exploding appliances. The Consumer Product Safety Commission (CPSC) and Samsung are working to address the problem, which may compromise machines built between March 2011 and April 2016. “In rare cases, affected units may experience abnormal vibrations that […]

Samsung History : Samsung was founded by Lee Byung-chul in 1938 as a trading company.Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and ship building industries in the mid-1970s, these areas would drive its subsequent growth. Samsung Electronics Established in January, 1969. Following […]

Samsung Electronics on Thursday offered financial incentives for U.S. and South Korea customers who exchange Note 7s for other products or refund them, as the tech giant scrambles to shore up its reputation in the wake of a damaging safety crisis. The consumer electronics company is also expanding a U.S. recall of the fire-prone model to a total 1.9 million Note 7 phones, which includes […]