The modern marketing strategies try to solve the basic problem of consumers in the area of consumption. To survive in the market, a firm has to be constantly innovating and understands the latest consumers’ needs and tastes. It will be extremely useful in manipulating marketing opportunities and meeting the challenges that the market offers. Today consumers focus and prefer more on environment-friendly products rather than […]

The world has witnessed rapid economic development in last twenty years. Countries specially, India, China, Brazil, Russia etc have seen rapid growth in terms of direct foreign investments, development of infrastructure and migration of rural population to urban centres. Shopping malls, expressways, commercial centres rule the urban landscape amidst sordid state of social structure and governance. Shopping malls are seen as weekend hubs for shopping, […]