Marketing Discussion on Integrated Marketing Communication
Week 10 Marketing Discussion on Integrated Marketing Communication Integrated marketing communications (IMC) is driven by one factor, that no single channel (digital, direct, public relations, advertising and others) controls the consumer’s experience. Reinold & Tropp, (2012), explains that during evaluation of integrated marketing communication, sales figures are an important aspect. Sales figures should be incorporated during IMC evaluation as the process should be performed in […]