Analysis of Central Hudson Gas & Electric Corp. v. Public Service Commission of New York Parties The plaintiff in this case was Central Hudson Gas and Electric Corporation. On the other hand, the defendant was the Public Service Commission of New York. The plaintiff sought to challenge the legality of a regulation that had placed a total ban to any promotional advertisements but allowed for […]

According to David et al., (1999), Supply Chain management is the organization, management, and supervision of every procedure, function, and processes that satisfy customers’ needs. The need for a company’s growth and profitability and consumer needs has seen many managers make unethical managerial decisions. Having Supply Chain Management as the main business strategy has proven over time to be very cost-effective and profitable for the […]

Case analysis is the documentation of a specific study either a real life situation or an imagined one. They are used as training tools in law schools and business schools where the students are required to analyse specific situations and document their interpretations which should be accompanied with proper reasoning and assumption making. This prepares them on how to handle the real life situations once […]

Godzilla is the undisputed King of Monsters from Japan. He has reigned supreme over Japanese pop culture for over half a century and birthed modern history’s longest running monster franchise. For good reason, as Godzilla’s existence hinges upon anxieties that are still very much prevalent in modern viewer’s minds. Godzilla was first envisioned in 1954 as a physical depiction of the atomic bombs that decimated […]

As a means of balancing both, the need for cost-effective growth and demand, numerous businesses increase their focus on supply chain management. With Supply, Chain Management (SCM), a company enhances cost regulations, incomes, and utilization of assets, and consumer satisfaction. In this paper, we are going to focus on Radiant Logistics Inc. Radiant Logistics, Inc. is a Supply Chain Management (SCM) company that focuses on […]

Entrepreneurs Tim Sherwood and Juliet Archie set Green Scape Apparel Company up seven years ago. Sherwood has a postgraduate degree in Marketing and has over ten years’ experience while working for a Geological Apparel Company. Juliet, a doctorate student at a local prestigious University, has ten years’ experience as a Sociologist in a leading company in the United States. Green Scape Apparel focuses on major […]

Green Scape brand is the all-inclusive experience that its customers and prospects have with each offered product and/ or service. Green Scape brandstrategy outlines what they stand for, the message they deliver, consumer promise delivery, and the business character. The Green Scape Brand is a remarkable notion or impression that the company owns inside our target audiences minds. This brand mirrors the company distinctive strengths and […]

A marketing strategy is any complete and general approach to influencing individuals/ corporates and turning them into customers that the business provides. Green Scape’s marketing strategy comprehends key marketing information, messages, plans and priorities concerning its target audience. The marketing strategy updates and upraises the marketing plan; a document that sets out marketing activities. In consumer markets, marketing strategies designs are characterized to intensify the […]

The marketing mix, also known as 4P’s refer to a combination of manageable contributions that reach a target audience which influence the consumer buying response (Bowman & Gatignon, 2010).  Green Scape uses the Marketing mix as a means of market influence. Price reflects payment methods, credit terms, strategic pricing, discounts, expenses, and customer cost. Product refers to a brand, design, service, warranty, customer solution and […]

Rocky Road School District has been having numerous challenges, which include several lawsuits from former members of staff, angry parents who were suing the school because of mishandling Special Individualized Education Plans meant for children. Parents are pulling out their students, school grades over the last three years have been deteriorating. The school class sizes are too big, the buildings are dilapidated, teachers are uncaring, […]