(a). Discuss the decision behind American Airlines developing and implementing value pricing to gain more market shares. In 1992, American Airline (AA) came up a pricing strategy in its airline fare pricing known as value pricing. The decision was made following a complaint by the airlines customers seeking to cut down losses and operation costs. Additional factors that resulted to the development, introduction and implementation […]

management and leadership. When organizations do not know the difference, they fail at both. employees need strong management as well as strong leadership in order to be the most effective in their roles. This assessment will briefly discuss the differences between management and leadership in relation to helping organizational teams to reach their goals.  Management can be best described as the overseeing the processes, systems, […]

Problem Identification Leticia is a 16 years old female patient who was recently referred to the clinic with subsequent signs of depression. According to her, she says that her conscience plagues her after she underwent a surgical abortion behind her parents back. Going back to her case, Leticia realized she was pregnant after taking a home pregnancy test, and since her parents are strict Catholics, […]

The Beatles- “Baby It’s You” The song Baby It’s you was originally written by Burt Bacharach, Luther Dixon, and Mack David. It was first recorded by Shirelles who released it as a single in 1961 with Luther Dixon as the producer. The song became a hit song with its most notable feature being the minor to major chord changes within the verses. The Beatles first […]

Background and Significance of the Problem Post-Traumatic Stress Disorder is a clinical condition with symptoms resulting from exposure to trauma and can cause significant distress and social impairment to the individuals (Gilsanz, Winning, & Koenen, 2017). Patients with PTSD normally display persistent experience of the traumatic events, avoidance of stimuli, increased arousal, and general responsiveness among others. Ideally, in earlier years, when veterans came back […]

Hand Towel with Clean Care Solutions to Consumers Innovation Structure Internal Organization Structure for Kimberly Clarke Currently, Kimberly Clarke company uses a traditional organization structure, which is often the standard hierarchical method of managing a huge group. The structure separates the top-level decision makers, who constitute the board of directors, the CEO, and the directors and officers with the other middle-level managers. Ideally, in such […]

Campaign Media “Fitness and Diet: Key to Health” The Message. Message in this communication campaign is meant to create awareness of the importance of keeping fit and having proper diet. Failure to observe these two factors is known to contribute to obesity which acts as a gateway to poor health. The key message for this campaign will be: keep it balanced: Nutrition is vital for […]

The provision of human services is intended to be considerate of the needs of clients and the contexts where they emerge from. Social workers have an obligation to understand their clients, act in their best interests and ensure that they maintain professionalism in the process (National Research Council, 2014). However, this sometimes becomes complicated due to the emergence of ethically dilemmatic situations in the workplace, […]

Miles, S. R., Harik, J. M., Hundt, N. E., Mignogna, J., Pastorek, N. J., Thompson, K. E., Freshour, J. S., … McDonald, S. (2017). Delivery of mental health treatment to combat veterans with psychiatric diagnoses and TBI histories. Plos One, 12(9), 1-14. Combat veterans coming back from Iraq or Afghanistan have been found to have traumatic brain injury and mental health disorders. In fact, as […]

The field of cognitive development has in the past couple of decades witnessed a surge in the number of emerging research that has sought a deeper understanding on the subject. It is important to note that all early proponents of cognitive development theories agreed with the fact that the environment remains the singular most important element that plays the biggest role in a child’s learning. […]