A contract represents an official agreement between two or more parties. It can either be oral or written. A valid contract has six elements which include an offer, acceptance, and consideration, intention to create a legal relation, certainty, and capacity. An offer initiates the process of making a contract, and it stipulates what needs to be done or delivered. Acceptance of an offer is the […]

Power of Advertisement Companies are known to invest a lot in getting their products recognized by the consumers. One of the marketing Ps is on promotion. One way of doing this product advertising which is used to convince the potential customers as to why they should choose a certain product. The advertisements highlight the features of the products and the value that the customers can […]

Introduction The action of Steve Stephens recording himself committing murder on Facebook Live fueled a discussion that has been pending on extent of content control of what was broadcasted via the social media live streaming platforms. The video which was one hour and 45 minutes remained live until it was reported. This was after the confession by the Killer had ended. Stephen had earlier indicated […]

Establishing how the Global Marketing Strategy is associated with Global Implementation through the concept of “Thinking Globally and Acting Locally” Vince, B. (2017). Multicultural marketing helps Toyota make inroads; Focus on product leaves no room for narrow pitch. Automotive News, 92(6807), 0038-0038 Introduction As the business world is becoming globalized, the global economy is slowing being developed by the marketing and sales strategies that globalized […]

Leadership Models Three models that have been studied in the evolution of leadership include situational, transformation, and transactional leadership theories. McCleskey (2014) proposes that leadership has been a focus of study for over a century. Leadership is viewed as a characteristic ability extraordinary individuals. This has been termed as a great man theory that has evolved in the study of leadership traits. Transformational leadership Transformational […]

Elasticities for each independent variable with calculations Given that; P = 500, C = 600, I = 5500, A = 10000, and M = 5000, using the equation QD= – 5200 – 42P + 20PX + 5.2I + 0.20A + 0.25M, then QD =-5200-42*500+20*600+5.2*5500+0.2*10000+0.25*5000=17650  Using the formula, Price elasticity = (P/Q)*(dQ/dP) Drawing from the regression equation, dQ/dP = -42. (Coefficient of P) So, price elasticity EP= (P/Q) […]

The National Collegiate Athletic Association (NCAA) rules and regulations state that college athletes participating in college athletics should not receive any compensation. Importantly noted, although the rules have been challenged on several occasions, the NCAA has been adamant about making any changes. Consequently, and according to statistics, college athletes, bring a significant amount of revenue to their schools. For instance, according to a report by […]

Leadership development coaching of teams as compared to individuals is bound to face challenges during its execution. To begin with, the issue of training of leadership coaches can be a potential problem. A leadership coach needs to observe, understand, and appreciate the problems that the client is facing. Failure to make the connection between the needs of the client and what needs to be done […]

The use of the term Middle East has only gained centrality in the modern age, particularly in the early 20th century. Despite its ubiquitous uses, the term continues to be loosely defined with different disciplines espousing varied definitions of its spatial limits (Fawcett, 2016). By general consensus, the area is however understood to be comprised of South East Asia and North East Africa. Between these […]

The use of the standardized test in the American education system has been in place since the mid-1800s. Since the enactment of the 2002’s ‘No Child Left Behind Act, (NCLB),’ all American students in the fifty states were subjected to annual tests (Elbow, 2006). This says a drop in the world ranking of American students from the 18th position in 2000 to 27th position in […]