Cultural Patterns
Why some Cultures are able to make a Win in their Negotiation Processes with other Foreign Cultures Brett, J. M., Gunia, B. C. & Teucher, B. M. (2017). Culture and negotiation strategy: A framework for future research. Academy of Management Perspectives, 31(4), 288-308 Introduction Cultural differences are claimed to cause a win-win or a lose-win outcome in negotiation processes involving two or more parties from […]