Among the descriptions of consumer behavior is the studying of persons or groups and the procedures they use to decide on, secure, consume, and dispose of goods, experiences ,services, or ideas to fulfill needs and the effects that these processes own on the customer and society.
The main appliance of customer behavior is marketing strategy. In order for making enhanced marketing campaigns. For instance, by understanding that customers are greatly receptive to food adverts when they are starving, we study to program snack adverts in the late afternoon. By comprehending, that new products are frequently at first adopted by a few customers and this only extends later, and then only slowly, to the remaining population. Thus, we learn that firms that bring in new products have to be well funded so that they can manage to stay afloat till their products turn out to be a commercial success. Additionally, it is significant to satisfy initial customers, because they will in turn persuade many succeeding consumers’ brand choices (Cronin, BRADY, & Hult, 2000).
The study of customers helps firms and organizations get better their marketing strategies by comprehending issues such as ways in which: the psychology of how customers think, reason, feel, and select among diverse alternatives for instance, brands, goods, and retailers; the ways in which the customer is impacted by their environment for example, civilization, family, media and signs. Additionally, the study assists to identify the conduct of customers while they shop or while creating other marketing decisions.
I suggest that for the companies to ensure successful introduction of their new products and for the continued competitive advantage in their existing products, consumer behavior study is mandatory activity. Marketers could adapt and get better their marketing promotions and promotional strategies to efficiently more reach the end user
Cronin, J. J., BRADY, M. K., & Hult, G. T. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing.
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