Corporate social responsibility (CSR) is fundamental in any business organization, as it helps regulate its operations to ensure the interests of all stakeholders are observed. CSR in business organizations helps in contributing to sustainable development by ensuring that business entities operate in such a way that all stakeholders attain the social, economic, and environmental benefits (Daft & Marcic, 2016). If I were to be employed by an organization that does not have a CSR, I would ensure that I talk to the management team and discuss with them the importance of having a CSR policy that can guide the organization in its operations and interaction with different stakeholders.
One benefit of having a CSR in the organization is that it increases sales and customer loyalty. In today’s business world, customers want to support business organizations that seem to support different courses other than concentrating on increasing their profit margins and other set objectives (Idowu & Louche, 2017). Another advantage of having a CSR in place in an organization is that it helps in advancing the organization’s brand, as well as having a positive business reputation. This is important as it improves the different perception stakeholders have of the organization, and in turn, helps in growing its business operations.
As an employee who believes in CSR, I would encourage my management team to start by coming up with programs that help the less fortunate people in the region where they are located. Some of the programs they should begin with would be to come up with bursary programs that are aimed at sponsoring needy but bright children in the region (Daft & Marcic, 2016). This bursary program will ensure that all the needy students that perform well in school can advance their education hence improve their prospects of having a better life in the future. This can be attained if the organization hires a CSR consultant who would come up with a CSR policy to guide the organization.
Daft, D., & Marcic, D. (2016). Understanding Management. New York, NY: Cengage Learning
Idowu, S., & Louche, C. (2017). Theory and Practice of Corporate Social Responsibility. New
York, NY: Springer Publications.
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