Deflating the Secret behind Super Bowl Ads

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Deflating the Secret behind Super Bowl Ads

The Super Bowl is a US television broadcast -National Football League’s (NFL) championship game which features many television commercials. It operates with the phenomena of having wide demographics and many viewers and is among the most watched television broadcasts in the US.

Advantages of Advertising in Super Bowl

The game broadcast attracts a diverse audience from all over the world and different age groups and any product airing is valuable for advertisers as they can reach out to their audience. Super bowl has been allowed by video sharing sites like YouTube to make the ads viral. According to Weis (2016), the audience is approximately ten times viewership compared to other TV broadcasts and ads are exposed to a large group of viewers. Super bowl ads are one venue of boosting brand awareness.

Disadvantages of Advertising in Super Bowl

According to a 2014 report on Super Bowl ads, 60% of the ads did not boost purchases (Wolff-Mann, 2016). The airing is only for wealthy companies and acts as an expensive vanity project as the cost for advertising is $5 million in 30 seconds.

Impact of Brand Recognition, Recall, and Ratings

However super bowl ads encourage brand favorability and provide firms with opportunities to be a national talk. The super bowl uses magazines, ads copies, ads recording which leads to recall due to continued exposure and attention. Through talk shows, losers and winners are judged and the ratings open a forum for new strategies


Weis, J. (2016). Pros and Cons of Super Bowl Advertising. Automotive Advertising Agency | JKR Advertising & Marketing. Retrieved 25 January 2016, from

Wolff-Mann, E. (2016). Why Super Bowl Advertisers Are OK That the Commercials Don’t Boost Sales. Retrieved 5 August 2016, from

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