Emergency Service Department

Question 1

With the advancements in information technology, globalization has assumed an abstract (online) form. Consequently, the most profitable businesses in the current technology driven arena comprise ones with a strong online presence (Bidgoli, 2010). In this light, one of the top most reason of using social media in the marketing and customer service plan for emergency service it to reach a technology savvy population. Emergency service departments would find it easier to popularize their packages to such a lucrative cluster of clients.

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The second reason for carrying out digital marketing in social media sites is to cut on marketing costs. Reaching a wide audience within a short time ensures that the organization minimizes on its promotional expenditures. It also require less marketers to advance a brand over social media sites, such as Facebook, Twitter, MySpace, and others (Sun & Yearwood, 2014). The saved resources are instead invested in other business functions.

The last reason why is important for emergency service departments to employ the social media in the marketing and customer service is to save on time (Gratton, 2002). Digital marketing is able to reach great volumes of client within a short time. The best part is that the option makes it possible to communicate a lot of information within a short duration.

Question 2

            Emergency service departments face various concerns in implementing the use of social media in the marketing and service plan. For instance, they could encounter the challenge of sourcing for the most suitable candidates (Sun & Yearwood, 2014). These include potential clients who might be interested in their packages. Another concern is how to establish a strong and consistent online presence that is able to put up with the rapidly moving online traffic.


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Bidgoli, H. (2010). The handbook of technology management. Hoboken, N.J: John Wiley & Sons.

Gratton, E. (2003). Internet and wireless privacy: A legal guide to global business practices. Toronto, Ont: CCH Canadian Ltd.

Sun, Z., & Yearwood, J. (2014). Handbook of research on demand-driven web services: Theory, technologies, and applications.

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