Fixture Selection

Ideas to Promote Interest in the Target Market
Barneys deals with a wide range of products. Some of the products include clothing and
shoes for men and women; bags, accessories and jewellery for women; bags, leather goods and
ties for men; beauty products such as cosmetics, treatments, fragrances and bath & body; home
products such as body top, décor and accessories; kid’s products including girls’ clothing, boys’
clothing, toys, gifts and swimming costumes. These are just a few of the products Barneys sell.
In order to market the products, the organization must create interest among men, women and
children.
Statistics indicate that women are the largest in the population and they also make up the
largest portion of the market share. Research also shows that women do purchase men’s products
for their men than men purchase for their women (Fox 13). Therefore, using a marketing strategy
that includes something that interests women creates higher chances of capturing a larger market.
Among the best ideas in promoting boutique products, Barneys should always include
images of the products it sells to the consumers (Savage 14). The best way of including the
images is by ensuring that the organization has graphic designer staff who are best at their work.
Lewis argues that an organization should not print their own products unless they have good

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designers. A good printing company is also required to put the message on paper. These two are
important for any marketing strategies required by Barneys especially for anything concerned
with images. Apart from the use of fixtures, Barneys should also use printed brochures, postcards
and fliers.
A Wall fixture that would be Incorporated into Barneys’ Store to Enhance the Theme of the

Store

A wall fixture is a piece of furniture or equipment that is fixed on a wall. The above
fixture can be placed on a wall of Barneys. It is a design of a lady that has been made on a board.

Unique Fixture Ideas that Create Interest in the Store

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Everything on the lady displays anything that can be found in a boutique. The red dress,
the scarf and the pair of shoes create interest in the public. The look of the wall fixture gives
them a clear understanding of what the organization offers. The red colors are bright to attract
attention of anyone whose eyes crosses the fixture. In her hands are bags, the potential customer
would understand that there are a lot of staff that they can obtain from Barneys. The colors of the
bags are also different with distinct sharp colors that create an idea of unique items found in the
store. The fixture is accompanied with a background of a street in New York. Anyone would
understand that Barnes is just across the street, a short distance that one can walk whenever they
are within the city. This notion is also enhanced by the fact that the lady in the fixture is walking
and there are sections of the street that would allow an individual to move across the city.
Fixture justifications
A marketing strategy that that uses images is supposed to be attractive and in such a way
that it captures the attraction of the passerby. The red color in a background of not-so bright
colors captures people’s attention so that they focus on the lady’s dressing. This makes them try
to think of where they would get such attractive items and they end up realizing that the fixture is
on the wall of Barneys, a boutique with more than just clothing.
Storyboard

The storyboard would consist of images of the different types of dresses that a lay can
wear, combined with different types of shoes each of the seven days in a week. The different
combination would be a reflective of how people like dressing each day. For instance, there is a
difference in the way people dress from Monday to Friday and the way they dress in the
weekends. An individual’s outlook is often depicted by also the type of shoes they use. The
illustration of the images in the sequence of days of the week will give the potential customers an

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idea of the large variety of items they would find in Barneys. This kind of a storyboard will
capture a good size of market share that did not exist previously (Choi and Sae-Hong).
A storyboard is an important tool in the marketing. It provides a cheap option for the
organization and attracts customers. A storyboard for Barneys would contain about seven frames.
The frames would contain visualizations that would help customers visualize some of the
products available (Storyboard). Just like in the wall fixture, the background of the images will
not be as bright as the images of the items. The storyboard will cheaply be designed by a local
designer that can be found in New York City.

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Works Cited

Choi, Hye-Kyung, and Sae-Hong Cho. “Development Of Effective Pre-Visualization Authoring
Tool Using Conversion Technologies-Based On Film Storyboard Application.” Cluster
Computing 17.2 (2014): 585-591. Academic Search Premier. Web. 14 Apr. 2016
Fox, Harold W. “Ecology: A Marketing Challenge For Small Business.” Journal Of Small
Business Management 10.4 (1972): 11-15. Business Source Complete. Web. 14 Apr.
2016
Lewis, Jacquelyn. “Modern Saints.” FN: Footwear News 69.41 (2013): 88. Business Source
Complete. Web. 14 Apr. 2016
Savage, Dylan. “Marketing And Selling.” American Music Teacher 57.5 (2008): 15-19. Teacher
Reference Center. Web. 14 Apr. 2016
“Storyboard.” Televisual (2015): 26-27. Business Source Complete. Web. 14 Apr. 2016.