The insights industry is continuing to evolve every day and salespeople encounter changing trends each day. Given the various changes in today’s marketing research, researchers have to brace and anticipate the influence of several competing interests and technological advancements in the various industries they serve. Moreover, researchers have to learn how to use recent technology trends to the advantage of their firms. Some of the emerging trends in marketing research include:
Chabowski, B. R., Mena, J. A., & Gonzalez-Padron, T. L. (2011). The structure of sustainability research in marketing, 1958–2008: a basis for future research opportunities. Journal of the Academy of Marketing Science, 39(1), 55-70.
Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., & Leong, S. M. (2018). Marketing management: an Asian perspective. Pearson.
Line, N. D., & Runyan, R. C. (2012). Hospitality marketing research: Recent trends and future directions. International Journal of Hospitality Management, 31(2), 477-488.Schlegelmilch, B. B., & Öberseder, M. (2010). Half a century of marketing ethics: Shifting perspectives and emerging trends. Journal of Business Ethics, 93(1), 1-19.
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