Review Nike and Revolution Beauty case study’s n the GRA 290 Module Four Activity Case Studies in the Supporting Materials section for their use of cultural and social sensitivity and answer the questions correctly!
Specifically, you must address the following rubric criteria:
Assess how your chosen designs demonstrate cultural sensitivity. Consider the following questions to guide your response:
What makes these designs culturally informed and/or sensitive?
Why do you think this advertisement/campaign was well done?
Assess how your chosen designs demonstrate social sensitivity. Consider the following questions to guide your response:
What makes these designs socially informed and/or sensitive?
What might be the consequences of designs that are not culturally and/or socially sensitive?
Explain the graphic designer’sresponsibilityfor being culturally informed and sensitive in their work. Consider the following questions to guide your response:
Why is it important for graphic designers to be aware of social issues?
GRA 290 Module Four Activity Case Studies
Case Study 1: Nike
Nike’s Dream Crazy Campaign included an advertisement that highlighted one of the most sensitive
issues of the Black Lives Matter movement—biased policing. Nike used NFL player Colin Kaepernick as
its spokesperson for this ad campaign. Kaepernick chose to kneel during the United States national
anthem prior to a game, which was seen as controversial. Thereafter, he was unable to secure a
contract with another NFL team.
Attribution: Nike by Get Dolphins is licensed under CC License.
Case Study 2: Revolution Beauty
The brand released a “diverse” ad campaign that featured 24 models of different genders between the
ages of 24 and 90. One of these models was a 90-year-old makeup lover who is an activist and has a
Attribution: Revolution Beauty by Penji is licensed under CC License.
Case Study 3: Zain
The technology company Zain released a series of ads that showcased the company’s social and ethical
practices in South Sudan. Zain’s campaign reiterated the company’s commitment to providing leadingedge technology and solutions to the youth of South Sudan.
Attribution: Zain by Behance is licensed under CC License.
Case Study 4: Vedanta
Vedanta, an India-based oil and gas company, released ads that show how its business practices
translate into providing clean, drinkable water for Indian villages.
Attribution: Vedanta by Vedanta is licensed under CC License.
Case Study 5: World Wildlife Fund
In 2008, World Wildlife Fund released the ad below in France. Titled “Lungs,” the ad promoted the
urgent need to protect trees and fight climate change.
Attribution: World Wildlife Fund by Ads of the World is licensed under CC License.
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