On 19 November 2018, the corporate world was treated to a world of circus courtesy of Nissan, a big motor company based in Japan and with huge stakes in French. The Chairman of the company, Carlos Ghosn, and other company officials were dramatically arrested for flouting corporate rules. It had been alleged that he has been engaged in financial misconduct, by taking personal use of the company’s funds.
Reporters have taken up the matter and are using the hashtag #Ghosngate to report the issue. Since his arrest in Japan, Ghosn has stirred a lot of controversies since he was a superstar in the motor industry after he successfully rescued Nissan from an imminent collapse due to bankruptcy. Blogs and other news outlet channels, especially the relatively new ones such as microblogging sites and social media networks such as Facebook and Twitter, have been taking the issue quite phenomenally. The issue is more pronounced in motor sites where people are marveling at the ever-rising career star of Ghosn and the dramatic fall.
When an organization is developing and implementing a crisis media plan, they should be aware of the power of social media. On this, an organization needs to evaluate its issues at stake. An organization needing synergy from the public according to Lachlan, Spence, Lin, Najarian, and Del Greco (2016), needs to have a hashtag that will distract the attention of the public, otherwise, the organization that will be gravely affected by a hashtag. For instance, Nissan’s reputation is at stake and the effect is reflected even in its performance in the stock market. Investors and customers alike will tend to avoid the company due to the media attention it is attracting. Before releasing such news to the public, an organization should try to handle the crisis in-house without the glare of the media cameras and hashtags.
Lachlan, K. A., Spence, P. R., Lin, X., Najarian, K., & Del Greco, M. (2016). Social media and crisis management: CERC, search strategies, and Twitter content. Computers in Human Behavior, 54, 647-652.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more