Health & Medical Question

MHACB/506 Competency 1 Assessment and Rubric
Course Title: The New Healthcare Economics
Competency Assessment Title: Financial and Ethical Impact Analysis Summary
Assignment Directions
Throughout this course, you will analyze Case Study: East Chestnut Regional Health System (ECRHS).
Financial and Ethical Impact Analysis Summary
Review Case Study: East Chestnut Regional Health System.
Assume East Chestnut Regional Health upper management has asked you to analyze its current marketing strategies from both ethical and
financial perspectives.
Use the Case Study Review Guide to as a tool to help you complete your analysis.
Create a 1,050-word Financial and Ethical Impact Analysis for ECRHS’s current health care marketing strategy for upper management, based on
the above factors.
Include a summary of each section in your analysis:
•
Mission and objectives
•
Organizational structure and culture
•
Current marketing strategies
•
Current financial analysis
•
Competitive advantage
•
Current value chain
•
Current target market
•
External environmental factors
Copyright 2021 by University of Phoenix. All rights reserved.
MHACB/506 Competency 1 Rubric
Page 2 of 4
Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency sites, scholarly works,
or other sources of similar quality).
Submit your assignment.
Copyright 2021 by University of Phoenix. All rights reserved.
MHACB/506 Competency 1 Rubric
Page 3 of 4
Competency Assessment Rubric
Assignment/Performance
Criteria
Mastery
100%
Meets Expectations
85%
Not Met
0%
1. Mission and Objectives
(weight 12%)
The student fully summarized the
ethical and financial impact the
organization’s vision, mission,
values, and strategic objectives
have on its health care marketing
strategies.
The student adequately summarized
the ethical and financial impact the
organization’s vision, mission,
values, and strategic objectives have
on its health care marketing
strategies.
The student did not summarize the
ethical and financial impact the
organization’s vision, mission,
values, and strategic objectives have
on its health care marketing
strategies.
2. Organizational Structure
and Culture
(weight 12%)
The student thoroughly
summarized the ethical and
financial impact the
organization’s structure and
culture have on its health care
marketing strategies.
The student adequately summarized
the ethical and financial impact the
organization’s structure and culture
have on its health care marketing
strategies.
The student did not summarize the
ethical and financial impact the
organization’s structure and culture
have on its health care marketing
strategies.
3. Current Marketing
Strategies
(weight 12%)
The student comprehensively
summarized the organization’s
current products and services,
how they are priced, how they
are delivered to consumers, and
how the organization is currently
promoting them.
The student sufficiently summarized
the organization’s current products
and services, how they are priced,
how they are delivered to
consumers, and how the
organization is currently promoting
them.
The student did not summarize the
organization’s current products and
services, how they are priced, how
they are delivered to consumers, or
how the organization is currently
promoting them.
4. Current Financial Analysis
(weight 12%)
The student clearly summarized
what currently makes the
organizational profitable, its
current profit margin, how large
the market is for the current
products and services, whether
the market is expanding or
contracting, what share of the
margin the organization currently
holds, and how physical and
technological resources impact
profitability.
The student adequately summarized
what currently makes the
organizational profitable, its current
profit margin, how large the market
is for the current products and
services, whether the market is
expanding or contracting, what
share of the margin the organization
currently holds, and how physical
and technological resources impact
profitability.
The student did not summarize what
currently makes the organizational
profitable, its current profit margin,
how large the market is for the
current products and services,
whether the market is expanding or
contracting, what share of the
margin the organization currently
holds, or how physical and
technological resources impact
profitability.
5. Competitive Advantage
(weight 12%)
The student thoroughly
summarized the competitive
The student adequately summarized
the competitive advantage the
The student did not summarize the
competitive advantage the
Copyright 2021 by University of Phoenix. All rights reserved.
MHACB/506 Competency 1 Rubric
Page 4 of 4
Assignment/Performance
Criteria
Mastery
100%
Meets Expectations
85%
Not Met
0%
advantage the organization
currently has and how the
organization differentiates itself
in the market.
organization currently has and how
the organization differentiates itself
in the market.
organization currently has or how the
organization differentiates itself in
the market.
6. Current Value Chain
(weight 12%)
The student fully summarized the
key elements of the
organization’s value chain, how
each element in the value chain
helps the organization succeed,
the factors that must be
considered when analyzing the
organization’s value chain, and
how the organization builds
value in the market.
The student adequately summarized
the key elements of the
organization’s value chain, how each
element in the value chain helps the
organization succeed, the factors
that must be considered when
analyzing the organization’s value
chain, and how the organization
builds value in the market.
The student did not summarize the
key elements of the organization’s
value chain, how each element in
the value chain helps the
organization succeed, the factors
that must be considered when
analyzing the organization’s value
chain, or how the organization builds
value in the market.
7. Current Target Market
(weight 12%)
The student clearly summarized
the organization’s current target
market, the demographics of
current consumers, and
consumers’ values, attitudes,
and lifestyles.
The student adequately summarized
the organization’s current target
market, the demographics of current
consumers, and consumers’ values,
attitudes, and lifestyles.
The student did not summarize the
organization’s current target market,
the demographics of current
consumers, nor consumers’ values,
attitudes, and lifestyles.
8. External Environmental
Factors
(weight 12%)
The student astutely summarized
the impact of external
environmental factors on the
organization, including political,
economic, sociocultural,
technological, competitive, and
legal/regulatory factors.
The student sufficiently summarized
the impact of external environmental
factors on the organization, including
political, economic, sociocultural,
technological, competitive, and
legal/regulatory factors.
The student did not summarize the
impact of external environmental
factors on the organization, including
political, economic, sociocultural,
technological, competitive, or
legal/regulatory factors.
9. Grammar and Writing
Mechanics
(weight 4%)
Accuracy in grammar, sentence
structures, sentence boundaries,
and word choice enhanced
content
Rare inaccuracies/errors in
grammar, sentence structures,
sentence boundaries, and word
choice did not detract from the
content
Frequent inaccuracies/errors in
grammar, sentence structures,
sentence boundaries, and word
choice detracted from the content
Copyright 2021 by University of Phoenix. All rights reserved.
1
Competency 1 – Assessment
Your Name
University of Phoenix
MHACB/506
diane Hunt-Wagner
Current Date
Your challenge for this assignment is an analysis focused on the following elements of the
ECRH organization from the perspective of their ethical and financial impact on the
organization’s health care marketing strategies.
•
•
•
•
•
•
•
•
Mission, objectives, values, and strategic objectives
Organizational structure and culture
Current marketing strategies
Current financial analysis
Competitive advantage
Current value chain
Current target market
External environmental factors
The analysis will determine marketing strategies to be applied by marketing.
2
Competency 1 – Assessment
East Chestnut Regional Health System (ECRHS) was created through a merger….
Mission and Objectives – Ethical and Financial Impact of ECRH’s Vision, Mission, Values,
and Strategic Objectives on Health Care Marketing Strategies
ECRH’s mission is…..
ECRH’s vision is…..
ECRH’s values are…..
ECRH’s objectives include….. (Note: There are eleven strategic goals provided in the
case study information.]
The ethical and financial impact is… (Note: Rubric components 1, 2 and 8 require you to
discuss “IMPACT”. If this is missing, a “Not Met” will be earned.)
Organizational Structure and Culture – Ethical and Financial Impact of ECRH’s Structure
and Culture on Health Care Marketing Strategies
ECRH’s current organizational structure….
Current Marketing Strategies – ECRH’s Products and Services, Pricing, Distribution, and
Promotion
ECRH’s services include….
Financial Analysis – What Makes ECRH Profitable, Profit Margin, Market Size, Market
Share, and How Technological Resources Impact Profitability
3
Competitive Advantage – ECRH’s Competitive Advantage and How ECRH Differentiates
Itself in the Market
Current Value Chain – Key Elements of ECRH’s Value Chain, How Each Helps the
Organization Succeed, Factors to be Considered When Analyzing ECRH’s Value Chain,
and How the Organization Builds Value in the Market
Target Market – ECRH’s Current Target Market, Consumer Demographics and
Psychographics (Consumers’ Values, Attitudes, and Lifestyles)
External Environmental Factors – Impact of Political, Economic, Sociocultural,
Technological, Competitive, and Legal/Regulatory Factors on ECRH.
Conclusion
Draw conclusions from your main points from the body of your discussion above. Do not
present new information.
4
References (examples)
All referenced sources are to be cited within the paper.
Defusco, L. & Lambkin, M. (2017). Corporate rebranding: Building transferring or creating brand
equity.
https://www.researchgate.net/publication235302846_Corporate_rebranding_Destroying_
transferring_or_creating_brand_equity
Romero, G. (2019). How can we grow patient care?
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1705904
Schultz, A., Zehir, C., & Kitappci, H. (2020). The side effects of brand experiences, trust and
satisfaction on building brand loyalty; an empirical research on global brands.
https://www.sciencedirect.com/science/article/pii/S1877042811016715
References are double spaced hanging indented paragraphs with all references listed in
alphabetical order.