To complete Part C, use Modules 8, 9 and 10, and the guiding questions in the Business Plan Writer to help you complete the following sections:

A. Financials (20%)

a. Start-up Costs (5%)

· Are you applying for financing from Futurpreneur Canada? Please indicate the total amount of money supplied by each of your funding sources: owner contributed, Loan A (Futurpreneur Canada), Loan B, and Loan C. How much money will you need to get your business off the ground? Justify your start-up costs (what needs to be purchased, from where? costs?) 

b. Break-Even Analysis (4%)

· At what point will sales cover your costs? Show formula and explain

a. Sales Forecast (4%)

· Sales Forecast Assumptions – What overall assumptions are you making for your products/services sold?

· One Year Sales Forecast  – What is the average amount of a sale? What is the average cost of a sale as a percentage of the sale price?

* Use the “Tips & Info” feature to help you 

**Use articles/IBIS/Statscan research to depict the average growth of companies in your industry in the first few years.

b. Cashflow (5%)

· To determine your General Expenses, please select the appropriate expenses for your business. For each expense estimate the cash out-flow for each month – justify costs in paragraph format

c. Income Statement (2%)

· The income statement will be generated dynamically for your business plan. It will use the information you have entered in the preceding financial sections

*Make sure to justify your expenses/costs for all sections! (eg: insurance, wages, rent, computers, furniture, etc.)

A. Executive Summary (5%) *should be one page

a. Company Profile Summary

· What is the key offering and who is the person(s) behind the business?

b. Market Research Summary

· What is a brief overview of the market? Who are the key competitors? Who is target market?

c. Marketing Summary

· How will you gain clients? What specific strategies make sense? What are the basic necessities you will need to get off the ground and how will you create a great customer experience?

d. Finance Summary

· How much money do you need to start? Where will you get the money? How much sales do you plan on generating in the first year and second year? What will the expenses be?

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