Question:

Task – Drawing on the activities and discussion in the Marketing workshops and your study of academic texts, case studies etc, explain what the role of the Marketing Function is in business. In your entry, you should include the following:

·How Marketing contributes to the success of businesses and organisations

·How creativity is used in marketing campaigns

·How marketers’ work is organised in-house and through agencies

·The importance of digital marketing

Guidance

·Your diary entry for this topic should be a maximum of 750 words.

·You must remember to discuss the key things you learned during each topic in class;

·You must apply appropriate theory and concepts within a specific organisational context;

·You must give specific examples from the workshops;

·You are reminded to be specific and give examples;

·Your entry should contain academic and business sources and references to support your answer, and these must be consistent with the Harvard Referencing System. Remember to complete the Reference List box.

Assessment Criteria

In order to meet the assessment criteria, students must:

1.Clearly discuss organisations from an Marketing viewpoint;

2.Demonstrate the application of appropriate theory and concepts;

3.Apply examples and activities from seminars;

4.Produce a clear and concise entry;

5.Accurately reference your work using the Lancashire School of Business and Enterprise Harvard Referencing System.

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