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The political factors includes the government policies as KEF being a foreign company, but they have to obey the policies of the Government laid by the government of Pakistan, the country where the business activities are being carried out. KEF has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies.
KEF maintain & design its price policies peeping in view the income & income distribution of the people living in the country. That’s why all the classes are the target market of KEF. And the most important factor is the political instability. As in Pakistan, there are political crises faced by the government, these greatly affect the business of KEF. Economical Factors: The economic factors includes the income of the people, KEF is going to target.
Income is an important economical factor of the KEF. This factor decides which class KEF is going to target. In the early time of KEF, they were focusing on the upper class but they after some time changed their strategies and started to target the mass market by introducing some different kinds of meals and offers through which we can say that they target the middle & the upper level as well. The consumption behavior of the people plays an important role.

KEF also estimated the consumption behavior of the people, their liking and disliking and make decision accordingly. Payment method is an important factor in the economical factor of the KEF. They check the behavior of the regarding the payment methods of the people. They check whether the gives money in the form of cash or plastic money. Socio-culture Factors: The Social/Cultural Factors includes the Social Class, as it is discussed earlier that KEF target all the class including the upper class, upper middle and lower middle class etc.
Although the culture of KEF from where they come is entirely different but hey have adopted the Pakistani culture as they had to serve the people living in Pakistan having entirely different culture from other areas. And it has not only adopted the Pakistani culture but also the Religion as well. They offer Hall foods to the customers, which is the symbol that they adopted the Muslim religion strategies as they had to serve in the Muslim country, to the Muslim customers. Technological Factors: The technological factors include the Pace of change at a fast level.
Pace of change mean rate of change. KEF has strategy to introduce new technology whenever they think that it is a time to introduce new technology. Research & Development is also an important factor in the Technological factor. KEF always support the work of research & development in order to introduce the new technology. Capital formation means stock of machinery. KEF has a stock of machinery in order to run its business Kef Pest By Amazonian activities. In other words KEF NAS a g amount to Cap tall Formation.