Literature review


The chase of technology advertisement and content creation is improving and making a mark in the research sector. The contents and the videos made does not just stop at giving information and entertainment but also acts as the source of livelihood to a more significant number of people who use it to gain access to the business through it. Video blogging, most referred to as the vlogging, has grown in demand in the market with some bloggers having up to 60 million subscribers. The high number of subscribers per person shows the greater extent to which people demand the video content. The number of people has opted for the video blogging than the word blogging because it will be easier to get information about something in a video, something that would have taken a whole number of pages to explain.  The most common video blogging sites include youtube and douyin. The Chinese teenage vlogging also makes a list. 

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There are two ways of evoking presence; one by the sensory or by the social element (Hantian Zhang, 2018). The first being the evoking of the presence by the audiovisual items that can be seen and heard like for the case of the videos posted and the second part is about the performance of the person within the text performing. The better the presentation by the party on the content they are delivering, the higher the views. Human beings have found the comfort of viewing the materials in the net that the value of the written blogs is reducing in a number of the reads. 

 Review of the theoretical literature

Evoking presence in vlogging

People have made their audience want more of what they present to them. The case of the beauty blogger Zoë is one of the rare instances of the bloggers turning to the idols of many people. The blogger in one of her interviews mentioned that the fans love her on her; she makes this look real to them (Shuman, Lawrence & Pope, 2014). The beauty blogger said that unlike the TV, her fans feel that her blogs are closer to them. They feel like it is something that can be achieved by anyone contrary to what they think is beyond them in the aspect of the TV adverts (Hantian Zhang, 2018).  The selfie talk videos make the feeling even more concrete with the building of the different dimension of the person. Focusing on the face of a person would enable the ease in finding the depth of the video. The close-up view would attract the audience attention that aims at the presentation of the significance of the objects. The general use of the camera had something to help in getting the attention of the audience even more. The public view of any blog is to make sure that the message is home, and the audience is entertained all through (Richard, 2019). The various blogs in the vlogs will not make a mark if all the audience gets the visible gestures or the everyday facials expression that had nothing to stimulate the viewer.

According to Hantian Zhang, Zoe invested in the camera use and presence as much as she spent on the image and audio quality. In one of her behind the scenes, there was the use of the external microphone that gives the quality of the sound in her videos. Sound is one of the many attributes that would make the value of the blog

Vlogging towards digital literacy

In modern day it is a normal phenomenon to see teenagers on YouTube or the video blogging forums. It was much of a problem for such a case to achieve back in the 90s and most of the privileged people enough where to use them under the parents’ supervision (Maity,  Munnukka,  Reinikainen, &Luoma-aho, 2018). The world has evolved so fast that the society that was so keen about the private information now advocates for the sharing of the private information to help create empathy, share valuable information that could be of help to others and establish the human connection (LANGE, 2015). We now live in a world where sharing ones experience is the best way of making others avoid the same exposure or help them find a solution that might have been their worst nightmare.  

The information found from the vlogging can use as the data for any field work ( Micheleon, Dirks, Schuiz, Kempe, Al Saud, Schuth, 2016). The neophyte and advanced amateurs receive the feedback of their blogs and others for the experience and the tips on how their works are faring on (LANGE, 2015). The vlogging has been used as the platform to analyze various fields of study. Form the vlogging one gets to understand and appreciate the evolution of the digital technology that enables on to make a connection with the world at the sitting position (Hung, 2011). It has made sharing easy and given light to the world.  The different types of commodities and experiences like anthropological or music concerts are made available at home. 

Critical review

The search on the relationship between the teenage chine music vloggers and the two social media platforms youtube and douyin brings the case of the meaning and the benefit of the vlogging. From the above literature works, it is clear that the world is entirely into technology. The vlogging also stated as the video blogging goes hand in hand with what happens in the other social media platforms. The different social media platforms have the other entire thing, including the music and the content information. The vlogging has no restriction on the amount of data, and the sharing of information is on a larger scale. That is, there is no information forbidden for use.

The vlogging thus is a great achievement to the society which is no capable of achieving their goals of either getting information or disseminating information to the community freely. The content of the vloggers is therefore available for the viewing to anyone, either on research, entertainment or even information about a product or health.

Summary and research gap  

Vlogging has had remarkable growth in the few years since the millennium. The Yahoo! Videoblogging Group saw an increase in their member in 2005 (Wen Gao, Yonghong, Tiejun&Qiang, 2010). YouTube is still to date the most popular vlogging site. YouTube was launched publicly back in2005 and later acquired by the Google group in 2006. In 2008, March, YouTube had around 78.3million videos published and the number of daily publishing being astonishing (Wen, Yonghong, Tiejun, &Qiang, 2010). Vlogging brought in a new age in multimedia, and it is clear that many of the multimedia research found their way into the vlogging.

The research shows the tremendous change in blogging from the text to audio to now video; the book was just an aspect to be able to learn and understand different aspects of modern communication (Phelps ward & Laura, 2016). The growth, however, has made it difficult for the audios to have the market as compared to the video that has a more significant majority. The video blogging has also become confusing with the same thing having different versions (Caron, 2017).


Caron, C. (2017). Speaking Up About Bullying on YouTube: Teenagers’ Vlogs as Civic Engagement. Canadian Journal of Communication42(4), 645–668

Hantian Zhang. (2018). Evoking presence in vlogging: A case study of U. K. beauty blogger Zoe Sugg. First Monday23(1), 1

Hung, S.-T. (2011). Pedagogical applications of Vlogs: An investigation into ESP learners’ perceptions. British Journal of Educational Technology42(5), 736–746

LANGE, P. G. (2015). Vlogging toward Digital Literacy. Biography: An Interdisciplinary Quarterly38(2), 297–302.

Maity, D., Munnukka, J., Reinikainen, H., &Luoma-aho, V. L. (2018).Endorsement Effectiveness in YouTube Vlogs. AMA Winter Educators’ Conference Proceedings29, F-31

Michelsen N, H.Dirk, S. Schulz, S. Kempe, M. Al-Saud, C. Schuth. (2016). Youtube as a crowd generated water level achive

Nathan kontny. (2016, October 18). Most important vlogging advice? Retrieved from

Phelps-Ward, R. J., & Laura, C. T. (2016). Talking back in cyberspace: self-love, hair care, and counter narratives in Black adolescent girls’ YouTube vlogs. Gender & Education28(6), 807–820. 

Richard marriot. (2019, February 19). YouTube strategy: Tips for building an audience & working with vloggers – Econsultancy. Retrieved from

Schuman, D. L., Lawrence, K. A., & Pope, N. (2019). Broadcasting War Trauma: An Exploratory Netnography of Veterans’ YouTube Vlogs. Qualitative Health Research29(3), 357–370. 

Schuman, D. L., Lawrence, K. A., & Pope, N. (2019). Broadcasting War Trauma: An Exploratory Netnography of Veterans’ YouTube Vlogs. Qualitative Health Research29(3), 357–370. Wen Gao, YonghongTian, Tiejun Huang, &Qiang Yang. (2010). Vlogging: A Survey of Videoblogging Technology on the Web. ACM Computing Surveys42(4), 15:1-15:57. 

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