The paper must be: two pages, double-spaced, with one-inch margins (the default in WORD is 1.25”), using a 12 pt. Times New Roman Font. Watch the Persuader’s Video and complete the worksheet. The video details the process to create advertising for a new airline. It also illustrates how marketers find the right way to communicate with customers. The video can be found at the PBS program called ‘Frontline’. https://www.pbs.org/wgbh/frontline/film/showspersuaders/
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