Marketing and Advertising Reflection

Marketing and advertising are core components in any business operations. Marketing is
a diverse field that deals with how firms prepare their products for the marketplace including
packaging, logo design, and color varieties. Advertising, on the other hand, includes all the other
activities that the business is involved in to make the product be known in the marketplace and
attract consumers. These include promotions and giving incentives to consumers, creating
awareness as well as brand recognition campaigns through various media. Marketing strategies
are well grounded within the organization’s internal environment while advertising depends on
the external environment reception of the firm’s products and services.
The first approach towards marketing involves an intensive study of your target audience.
It involves exploring all the demographic information about them such as age, spending habits,
preferences and also looking at the competitor’s strategies. Moreover, it allows the firm to assess
its resources and know how to manage them effectively to ensure that the product is unique and
of high quality that will meet the market dynamics. Once market analysis and evaluation have
been done a marketing plan is developed that gives the firm a framework for which the product
will be sold. Advertising comes in handy to ensure that consumers are made aware of the product
before it is launched and that the firm establishes a potential market share given the prevailing
market conditions characterized by competitors, substitutes, and complementary products.
Advertising can be done through print media and the internet as well as social media platform.
The firms should carry out a cost-benefit analysis of the appropriate adverting strategy before
implementing it to access it weaknesses and strengths as well as the expected benefits.
Additionally, the evaluation of a firm’s strengths, weaknesses, opportunities, and threats is

MARKETING AND ADVERTISING 3
critical in marketing and advertising as it helps the firm evaluate both its internal and external
environment to come up with a strategic plan for its operations.
SWOT Reflection about me

The lesson made me realize the various opportunities that the business world has to offer
and the various ways I can use marketing and advertising strategies to better my career. For
instance, I discovered that I loved the internet and particularly blogging and could work as an
advertisement officer in various firms to create awareness of their product and services.
Additionally, communication skills are vital in marketing and advertising that is a component of
my career business line implying that I needed to improve my communication process.Group
work is also vital since working as a team ensures growth and development of personalities in
diversified ways. However, I realized that there were many opportunities in a business career that
only need enthusiasm and hard work to achieve. For instance, one can work as a sales consultant,
marketing officer, advertising officer, business planner and advisor among others.All these
careers are shaped by how well I pursue my majors in college ensuring that I register impressive
performance through the course. The threats facing the success of my goals include being lazy in
school and failing to follow the resources provided as a learning guide by the lecturer as well as
avoiding research to amass more knowledge regarding the various topics taught in the course.
Therefore, for my career dream to succeed, I need to focus more on my strengths and
opportunities while at the same time eliminate the weaknesses and threats that may occur in my
study process.