The marketing mix, also known as 4P’s refer to a combination of manageable contributions that reach a target audience which influence the consumer buying response (Bowman & Gatignon, 2010). Green Scape uses the Marketing mix as a means of market influence. Price reflects payment methods, credit terms, strategic pricing, discounts, expenses, and customer cost. Product refers to a brand, design, service, warranty, customer solution and packaging. Place refers to any location, network, logistics, and conveyance. Promotion consists of advertising, personal selling, merchandising, sales promotion, above and below the line marketing and public relations. Green Scape Marketing Segmentation consists of the 5Cs. They identify a cluster of consumers within an expansive market that have the same necessities and features (Bowman & Gatignon, 2010).
The five C’s comprise of Customers, Company, Collaborators, Macro-environments, and Competitors. Lastly, we define the 5T’s of marketing. They include prognostic modeling, techniques and processes, technology, total strategy, and tracking. The 5T’s are interdependent with the 5E’s, which include evangelism, everywhere exchange, experience, and engagement. Integrated Marketing Communication (IMC) is a tactic that asserts the significance of a reliable, unified, product/ service involvement for the consumer. IMC integrates all the marketing tools (Percy, 2008). Market research tools enable Green Scape to observe consumer responses to products/ services, gauge the influence of marketing results that lead to communication efficiency with their customers. These tools include surveys, interviews, blogs and social networks (Bradley & N, 2013).
In conclusion, marketing leads to acknowledgment, consideration, and appreciation of your products/services by the target market across an extensive market. This leads to an improvement of businesses profits through boosting sales.
References
Top of Form
Bowman, D., & Gatignon, H. (2010). Market response and marketing mix models: Trends and research opportunities. Boston: Now.
Top of Form
Bradley, N. L. I. M. U. O. (2013). Marketing research: Tools and techniques.
Bottom of Form
Bottom of Form
Top of Form
Bottom of Form
Percy, L. (2008). Strategic integrated marketing communications. Routledge.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more