Metaphor appends dimension to language in order that better explanation and/or comprehension of the physical, psychological, emotional, moral, and religious worlds is accessible making it a very valuable tool.
Environment in or out of the organization may be examined by use through a metaphor. According Grisham (2006) there are six uses of metaphor these namely; as a tool for research, as an educating tool, as a creative thinking generative tool, as a deconstructing tool and questioning entrenched assumptions and, lastly, as a hegemonic instrument to persuade perception and explanation. Even though the six uses have common characteristics, the concern is mainly connected with the usage of metaphor as an instrument to persuade perception and understanding
The metaphor is usually presented to an audience to listen to or observe. When the lively language is deliberated over, an insight or association is created about the likeness and the concept (mental). Positive or negative emotions are developed regarding the connection linking metaphor and the perception and suitable perception is created about the thought (emotional). A conclusion (ethical) now requires to be made regarding the concept grounded upon prior information and regarding this latest thought determined if it may be acknowledged and believed (spiritual). Therefore, metaphorical route of physical, psychological, emotional, moral, and religious understanding aids to ascertain meaning (Gaddefors, 2007).
practice the dimensional tool whilst using metaphor to express concepts.
Understanding and adopting the metaphorical process creates the organizational culture
and develops relationships that offer the organization an additional level of
reality. The adoption creates reality internally and externally in the corporation
(Morgan, 1997). Dimension needs utilizing descriptive words and metaphor is reachable
as that tool. Metaphor is therefore important since it generates ideas.
Gaddefors, J. (2007). Metaphor use in the entrepreneurial process. International Journal of Entrepreneurial Behaviour & Research
Morgan, G. (1997). Images in organizations (2nd Ed.). Thousand Oaks, London: Sage Publications.
Grisham, T. (2006). Metaphor, poetry, storytelling and cross-cultural leadership. Management Decision
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