Company Visit Cosmo Girl ditujukan utk ank SMP & SMA (girl) Deadline tulisan, iklan, atau graphic ,sangat ketat & connected with the printing department. Setiap Majalah pnya marketing strategy sndiri & have premium Magazine and they have own business development. Some company send their proposal to them, usually a big event plan, but it also help to make people more aware towards their brands, MRA is more to sampling and branding.
Web profiles yg masuk, jg bnyak and help to improve the branding also. Redaksi ngurus content, % of ads.. There is 3 local magazine in MRACosmo girl have 90% local issues but, there is also pictures from US, etc. Different departments in MRA usually meet together in advertorial part. advertise + editorial = advertorial Ada jg dept of media n Business relation or MBR Market strategy applied ; Soft Cell or pull strategy cth : “Swift” ,iklan mobil di cosmogirl! Tapi dy jg represent model dgn latest fashion trends, and promote fashion brands also. MRA is more to soft sell than hard sell, ttpi smua depends on the client Media Value : client yg punya barang, dy maw kasi reader voucher, blackberry, prodksi itu client pnya bias any mlalui promo quiz d majalah MRA.
Client pnya company, popularityny naek, awareness of the magazine jg slain itu, klo langganan, bias any d twarkan souvenir ato harga yg jauh lbih murah. MRA also have membership card, yg d dpet klo berlangganan, bisa dpet diskon ,(bias any 10%) dan bisa d pkai d hard rock, fun world, etc Cosmo girl n MRA bkn acara which give out free magazines, also cooperate with talkshow brands, radio, company, or roadshow Bentuk market segment : musi d liat, worthed atau gak, di Indo, kalo mau bli franchise mjlah luar.. almost all look like, but the diff is in the positioning, and angle.They also do market research for good positioning There is als merchandising dept. bias any audit free merchandise & sesuaikan dgn trend” di Indo. Dari thun lalu bias any ud d planning.
Hadiah special d berikan bias any pas anniversary edition magazines. utk budget, bias any ad percentage utk iklan, gossip plg baru, dll wktu itu jg ad mother & baby affair, bazaar concerto (annual event), cosmo girl of the year (yg mlihat karakter suatu cwe, bkn hnya looksny) Distribusi dept. / CDM responsibleutk distribution & majalah returBeda Gogirl n cosmo, Cosmo lbih mendkung remaja utk pnya karakter kuat, mengenal potensi mereka, tpi gogirl lbih k trend fashion. Ada rapat redaksi jg per bulan. Vision cosmo girl : Guide utk remaja, mengembngkan personality mreka, to have strong character, update to fashion trends, bkn hnya ttg beauty, tpi jg utk mncari potensi n bakat mereka Cosmogirl. co. id hairideas.
co. id Mra. co. id Cosmopolitan ad franchise prtma MRA, Mother n Baby plg laku d genreny.. Slain ttg mother n baby, bias any jg ad resep” utk bayi, artikel konsultasi dgn dokter, dllHarga majlah tergantung dgn tebal n bonus sbuah mjalah. Skrg cosmo ad yg mini size spnya lbih mudah d bwa.
Ada juga SPOT UV di cover, utk edisi special, or birthday issue There is also link in agent in every part of Jakarta, west, south, etc. CDm berhungn dgn outlet, kinokuniya, periplus, n gramed. AIDA (Interest, desire, action, ?? )= tempel billboard, frame di mall, escalator sency, free magazine distributed at bndaran HI. Mjalah plg baru mreka = HELLO Kalo ad sisa yg tdk terjual bias any utk sampling pas ad event”, skaligus branding .MRA bkn event spt : Disney ice, song nation, n deals with ppl with diff character. Klbihan mjalah, bsa d gnting n d bkn scrapbook..
ga kyk radio, or TV dy jg pernh ksi kertas yg d slipin d majalah, kek survey, (what is ur recommendation, rating iklan n artikel) for market research. Bias any demography, age, positioning utk mjalah hrus jelas.. MRA jg pnrh broadcast in radio, & radiony d ksi iklan gratis di magazine. Which also promte a client’s radio in magazine. ———————–  Coreny MRA Group
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