OMM WEEK 6 FINAL PAPER

 
The Final Paper will be titled “An Integrated Marketing Strategy  for ____.” You will fill in the blank with an existing or a new brand  name of your choice. The goal of the paper is to integrate theories and  concepts from the textbook and readings into your own ideas to create  specific marketing ideas to promote the brand (good or service) with a  particular target market. Refer to the previous assignments completed in  this course for insight on how to develop your Final Paper. You must

Provide an Overview/Executive Summary of the marketing strategy.
Describe the good or service and desired brand image.
Describe the target market, including buyer motivations, demographics, and psychographics.
Describe the overall marketing strategy, including positioning strategy versus competitors.
Describe a promotions and advertising campaign that includes a description of one advertisement.
Recommend and describe a Public Relations campaign.
Describe the use of an Internet marketing campaign, including web site and use of email.
Describe a direct marketing campaign, including Customer Relationship Management.

The An Integrated Marketing Strategy Final Paper
 

Must be six to eight double-spaced pages in length (not including  title and references pages) and formatted according to APA style
Must include a separate title page with the following:
 

Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must end with a conclusion that reaffirms your thesis.
Must use at least four scholarly sources 
Must document all sources in APA style