Operational Planning and Policy D2

Note: Select a unique company. dont select facebook, apple, select small companies 
Consider your own company or one that you know well. What are the strategically relevant factors for the industry and your company within this macro-environment? What strategic moves are rivals likely to make and why? What factors are driving changes in this industry and why?  Keeping in mind the role that interpreting environmental factors will play in analyzing a case, what do you see as the most important external data you would want this organization to have in any strategic planning process, and why?  How does this discussion board relate to our coursework this week?  Be specific.
Your initial response to the discussion question should be 250 words. You must have at least one course (our text) and one non-course scholarly/peer-reviewed source in your initial posting.  Sources require in-text citations and must be incorporated into the body of the post in addition to a full APA citation at the end of the post.