Analysis/Results
Your findings/analysis/results/discussion can be structured in a number of ways depending on what works best for your particular project. Quantitative and qualitative analysis chapters will tend to differ quite significantly from each other. Again you can get ideas by looking at some of the journal articles that you reviewed in your lit review.
Some general rules are that for quantitative results you should make the best use of tables, charts and diagrams to present your analysis. You are likely to have developed some hypotheses for testing and the results of these are quite often summarised in one overall table as well as individual tables generated from SPSS/Excel. The most important tests/analyses may be included in the body copy of the chapter and less important tests in the appendices. Quantitative analyses often report the findings first and then include a follow-up chapter to discuss the findings (called Discussion). This is sometimes incorporated into Conclusions also.
For qualitative analysis it is usual to present your analyses in themes, outlining the crux of each theme in your own words and supporting your arguments with verbatim quotes (from your participants). You may include full transcripts in your appendices however it is preferred for you to include your analyses output such as ‘large sheet of paper’ in the appendices and it is good practice to include a profile table analysis of your participants. In both qualitative and quantitative you should compare your findings with those of previous studies so refer back to your literature review and reference those comparisons.
As a general rule you should follow the guidelines below:
Conclusions
This is your final chapter and if you have conducted your study well you should have sufficient knowledge and evidence to express your opinion so finally your chance to put your head above the parapet (although still in the third person). The conclusion should be selective and pull out the most important and significant aspects of your findings. It MUST answer all of your research questions/objectives and it should compare your findings with previous literature and theories and show where you have extended knowledge (found new things).
In comparison to your findings/analysis it should draw implications and make judgments about your study and in some cases make recommendations to the company or industry concerned. You may wish to include a discussion section in here or implications for Marketing Managers, and it is good practice to acknowledge the limitations of your study (e.g. small sample) and to make recommendations for future research.
References
Your project should be fully and accurately referenced in CU Harvard Style (guides can be found on the 300MKT module web). Ensure that any direct quotes are properly referenced to avoid plagiarism charges and make sure that you reference your paraphrased content too (they are still someone else’s ideas!).
Appendices
Be selective here. Do not include everything just in case. Consider whether each item is really necessary. Ensure that it is referred to somewhere in the main body of the report otherwise there is no point. Ensure that you do include:
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more