College of Administrative and Financial SciencesECOM101 – E-commerce
E-commerce Project (Presentation)
Second Semester 2022-2023
Total Marks: 10 Mark
Submission: Thursday Feb. 9th = 5 Marks
In-class Presentation: Week 11 = 5 Marks
Upon completing your Group Assignment – Parts A and B; in a group, you will be asked to
create a powerpoint presentation of your chosen e-commerce business. Your presentation should
cover all the elemnts that were discussed in the assignment as listed below:
Presentation must have the following format:
1. First slide: Cover Page
2. Business profile: Name of the business and what is your business, target market,
marketplace, products and services provided.
3. Explain the business system design. (Business objectives, system functionality,
4. Explain the current business e-commerce features.
5. Explain the business e-commerce process.
6. Explain the business software
7. Explain the payment and security of the chosen website
8. What is the marketing and advertising strategy?
9. Competitor SWOT analysis
Guidelines for the Presentation:
There must be 10 slides in the presentation.
Each group will have 10 minitues to present and 2 minitues for Q&A.
All group members should participate in presenting infront of the class.
The slides should have a clear background design, readable font size and style with
The power-point presentation must answer all the above parts.
Make sure to include the cover page in the first slide.
Work with the same group members
Ensure that you follow the APA style in your references.
The minimum number of required references is 5 references using APA style.
Up to 20% of the total grade will be deducted for providing a poor structure of
presentation. Structure includes these elements presentation style, free of spelling and
grammar mistakes and referencing.
Your file should be saved as a PowerPoint file and submit it to the Blackboard no later
than Feb 9th 2023. Follow this pattern to name the file:
Business Name_CRN_ECOM101_ Project_A.docx
College of Administrative and Financial Sciences
ECOM101 – E-commerce
E-commerce Project (Part A)
2nd Semester 2022-2023
Submission: Thursday Jan. 5th = 15 Marks
The topic Choose
In this project, you are required to evaluate one of the websites below based on what you learn
from this course and your perspective. The evaluation will cover the different aspects of
ECommerce such as business idea, website design, marketing, security … etc.
You will need to analyze the business and provide suggestions to improve the current business
Current e-commerce businesses: (choose one)
The following questions require critical thinking to be answered successfully. The answers to
these questions will drive the ways of improvement of the current e-commerce business.
1. Know the business 7 marks
What is the business? (Your choice)
What is the idea? (The visioning process)
• Introduce the e-commerce business you have chosen.
o Provide an overview of the business idea
• Product and type of services.
o What are the different types of products? Explain
o What kinds of services does the online store provide? [ customer service,
exchange and return, delivery, and payment options] Explain
Where is the money?
o What is the company’s business model?
o What is the revenue model? Give a general idea of how the business generates
Who and where is the target audience? Explain demographics, lifestyle, consumption
Characterize the marketplace.
o Size, growth, demographics, structure, competition
o Research the market and give an idea about each point
Describe the content of the business website
Conduct a SWOT analysis for the business (Explain each point)
o At least three points for each.
Develop an e-commerce presence map.
o (For example: website, email … etc.)
o What activities does the company use these platforms for? (E.g., marketing, customer
Explain the design of the system 4 marks
Explain in detail the design of the system (business objectives, system functionality,
Ex: Display goods
Dynamic text and graphics catalog
• What can be improved or added into the system design?
3. Explain the current business e-commerce features 2 mark
➢ What are the current website features?
What types of these features can be annoying to customers? Provide pictures.
• What can you do to improve the current features on the website?
4. Explain the business e-commerce process 2 marks
Explain in detail all the steps from the time user enters the website until the final user
buys a product.
• What can be improved in the process?
Question 1: Know the business
The business that I chose is “eXtra” accessible through https://www.extra.com/ar-sa/login
What is the idea?
The United Electronics Company Commercial Registration number (2051029841) is responsible
for establishing eXtra in Saudi Arabia to provide clients with a one-stop shopping destination for
all of their home appliance and consumer electronics needs. By showcasing the shop’s wares in a
way that includes transparent pricing and descriptions of what they are, the E-Store makes the
process of connecting the store to the customer more efficient. In addition to providing enough
support for customers after they have made a purchase, an online retailer should make it easier
for customers to complete financial transactions. eXtra is helping to make the process of selling
products easier by providing a variety of payment options that are compliant with the exporting
zones. It is also willing to accept the delivery of items not only to the various areas of Saudi
Arabia but also worldwide. The corporation is working together with a wide variety of wellknown cargo organizations. In addition to that, it shows the time frame within which an item
will be delivered to the final consumer. Within Saudi Arabia, customers who spend more than a
particular amount may make use of the company’s complimentary delivery services. Before
purchasing any goods, eXtra makes the regulations for returns and exchanges very apparent. In
addition, the group is publishing phone numbers for fielding questions, and it has established an
email system to make the communication channel more accessible.
“To be the leading retailer of consumer electronics, appliances and communication solutions in
“We enhance consumers L.I.F.E. by providing innovative quality products, services and
solutions which meet or exceed our customers’ expectations. Through collaborative relationships
and driving operational excellence we will be mutually rewarded.”
Where is the money?
The corporation is zeroing down on a certain segment of the market in an effort to get customers
to purchase the products that are being shown. It is putting more of an emphasis on a market that
values home gadgets and appliances. The fact that the company operates solely through an
online store allows for a significant reduction or elimination of many expenses, such as rent,
electricity, and public services. These costs are then replaced by marketing expenses, which
include risk expenses but have the potential to further grow the company. Because the idea is
predicated primarily on the sale of items, the only ways to boost income are to make more sales,
maintain a steady pace of product development for both the present and the future, and reduce
the number of refunds, returns, and exchanges that are processed.
Who and where is the target audience? Explain demographics, lifestyle, consumption
Individuals in Saudi Arabia and elsewhere who have an interest in consumer electronics and
electrical household appliances are the focus of this marketing effort. The product line is backed
by extensive after-sales services, such as an extended warranty, free delivery to the customer’s
house, and air conditioning installation.
Characterize the marketplace?
The market is segmented into many submarkets. The expansion is dependent on continuously
improving both the already offered goods and platform services. At the moment, the company
functions more like a little retail establishment than anything else. Any other online retailer that
offers consumer electronics and home appliances is considered to be the competition.
Describe the content of the business website?
The website’s content is understandable; however, it is hampered by a bad/outdated look and an
inadequate organizational structure. The goods, together with their prices and descriptions, are
shown in the bar menu, which also organizes the products into several categories. The section
for ratings and comments provides customers and potential customers with valuable information
on the items. A few clicks are required to access the shopping basket, and after that is done, the
transaction may be finalized by completing the payment. The contact information is easily
accessible and helpful for providing customer service.
Conduct a SWOT analysis for the business (Explain each point)?
Targeting a certain segment of the market and a limited number of product categories.
A web shop that helps save expenses and improves their visibility all over the globe.
The fact that the nation of Saudi Arabia accepts a variety of payment methods is what
encourages customers to go there from all over the globe.
Unattractive website layout and design.
There are no capabilities for product testing. Live chat is absent from the website.
Expansion into other countries.
Developing the items that are now available.
Introducing brand new merchandise.
Competing multinational companies
Downtime for a website.
The content of the website was hacked.
Develop an e-commerce presence map?
E-commerce Presence Map:
1. Website: It is necessary to design many versions, including ones for desktop computers,
mobile devices, and tablets. The website will exhibit the products in order to make the
process of selling them more convenient. In addition, the website’s income will expand
as a result of sponsorships and advertisements on Google. Additionally, videos and
photographs of recently released items are helpful for future success. In addition to that,
a mobile application for the services in question has to be built.
2. Email: The usage of email for providing customer care often involves responding to
questions and concerns raised by customers. Nonetheless, it has the potential to be
employed on this website to send out mass marketing messages as well as updates on the
current features of the website.
3. Social Media: Considering the influence that social media has had on this generation, it
is imperative that the items be advertised on social media platforms in order to boost
website traffic. When it comes to photo postings, the primary sites that should be
examined nowadays are Instagram and Facebook, and when it comes to video posts,
YouTube and TikTok. When there is a greater level of interaction on those channels, the
organization sees an increase in income.
4. Offline media, with the primary focus being placed on radio, television, and billboards.
Because of this, the company’s image and reputation will improve.
Question 2: Explain the design of the system
Images that change on the fly;
characterization and price.
Social Media Share
channels on which the goods
may be shared
Comment and Rating
The opportunity to rate and
comment on any product, in
order to ensure quality goods
based on the opinions of
The website is displaying the
components that are included
in the products that are for
What can be improved or added to the system design?
✓ Use a new backdrop, especially one that is simply white in color.
✓ There is room for improvement in the layout of the Shop by Category section of the
down roll menu by reducing the amount of white space and making it fill the whole
✓ Because the color pink is often associated with females in particular, it might be
challenging to get men to purchase things on the eXtra website.
✓ It would be preferable to change it to Saudi Riyals (SAR) rather than mention riyals.
✓ The website as a whole is zoomed in; it needs to be zoomed out a little bit.
Question 3: Explain the current business e-commerce features?
A- Website Features:
Promotion and price reduction.
User account for the end consumer.
Search engine optimizer.
Commenting and rating are welcome.
Multiple payment options.
Inclusion of social networking platforms that are straightforward to access.
Programs for repeat customers.
Communication lines that are unobstructed and straightforward.
B- Annoying Features:
Search Engine Optimization (SEO) features: This function is not operating correctly, which may
cause a prospective customer to leave your website in search of a different one since he or she
was unable to locate the product that they were looking for. This might be made better by
displaying more things or by working together with an experienced web developer to make the
functionality active 100%.
Discount Feature: The item is cluttered and poorly presented, making it eligible for a discount.
Before everything else, they have to type SARL rather than Riyal. In addition, the new price
must always be indicated below in red, and it must never be presented next to the previous price.
Question 4: Explain the business e-commerce process?
When a person views a website for the first time. The categories under which the items fall will
be shown on the homepage as well as in the menu bar. The consumer has the ability to choose
products from across all categories and add them to their shopping cart. When the user is
finished selecting the necessary things, they will click on the shopping basket icon, then click on
complete buy, and finally click on complete purchase a second time. If there has never been an
account made for the user, the website will prompt them to do one in order to include all of their
contact information. After an account has been made on the website, the user will be prompted
to provide their mailing address before selecting a delivery option. The last step involves
selecting a form of payment and making a payment.
What can be improved in the process?
There are several things that might be improved upon:
1. There should only be one opportunity to complete a transaction in order to reduce the number
of unnecessary clicks or actions.
2. When a customer clicks on the shopping basket button, it is best practice to recommend more
goods that go well with the one they have selected or other products that are comparable to the
one they have selected for those who follow the impulsive buy approach.
3. The update icon should not appear after the quantity of goods has been chosen; rather, the
information should be immediately updated.
McNamara, C. (n.d.). Basic guide to e-commerce (doing business over the internet/web).
Retrieved March 03, 2021, from https://managementhelp.org/computers/e-commerce.htm
Authors, G. (2019, May 14). The basic security measures every e-commerce website Owner
Gary, H. (2020, February 03). 15 must-have features for e-commerce sites. Retrieved March 03,
Smith, J. (2020, October 1). A comprehensive list of must-have e-commerce website features.
Obama, B., & 1985, Y. (2020, December 26). Here’s how much you would have
experienced to invest in Amazon 10 a long time back to be a Millionaire Nowadays. Retrieved
March 03, 2021, from https://casiopeea.org/heres-how-much-you-would-have-experienced-toinvest-in-amazon-10-a-long-time-back-to-be-a-millionaire-nowadays.html
Ease of Use: The website design looks to be simple to use. The layout is wellorganized, with distinct sections and a search box for rapid product access. The
general design is simple and uncomplicated, allowing customers to quickly locate
what they’re searching for.
Purchase Ease: The website includes a simple and quick checkout process,
with a guest checkout option for people who do not wish to register an account. The
shopping basket is displayed, as is the “Proceed to Checkout” button.
Simple Graphics: The website has a minimalistic design with simple graphics
that represent the company’s logo and product offers well. Because the images are not
excessively intricate, viewers may easily comprehend the material.
Mobile-Friendliness: The website looks to be mobile-friendly, adjusting to
various screen sizes and devices. This is noteworthy since mobile devices now
account for a sizable share of internet commerce.
Product Presentation: The product pages are attractive, with clear product
photos, descriptions, and specs. Customers may also find extra information on the
internet, such as user reviews, to assist them to make educated purchase selections.
Speed: The website loads rapidly, giving the user a pleasant and seamless
experience. This is significant because slow-loading websites can lead to consumers
abandoning their purchasing carts or leaving the site entirely.
Security: The website uses SSL encryption to protect users’ personal and
financial information throughout the checkout process. This is critical for establishing
trust with clients and preserving the confidentiality of their information.
Customer Service: The website has a clear and easily accessible customer
assistance area, as well as contact information and a FAQ page. This is critical for
giving clients support when they require it and for fostering a pleasant brand
Improved Product Filtering: Allowing customers to filter goods based on
price, color, brand, or other qualities can help enhance the overall user experience.
Customers will be able to locate the things they are seeking easily, increasing the
likelihood of a successful purchase.
Improved Product Photos: High-quality product images can make or break an
online purchasing experience. Customers may gain a better understanding of the
items and boost their confidence in making purchases ding different perspectives,
close-up photographs, and interactive product demos.
Detailed product descriptions that offer customers vital information such as
dimensions, materials, and care instructions may assist enhance the entire customer
experience. This can also aid in reducing the quantity of returns numberer service
Checkout inquiriesimplified: Simplifying the checkout process can assist
minimize shopping cart abandonment and increase customer satisfaction. Autofill and
one-click checkout are two features that may help clients save time and money.
Improved Site Search: A more powerful site search feature can assist clients in
finding what they’re looking for more quickly and conveniently. Auto-suggest,
product filters, and similar searches are examples of such tools.
Personalization elements, such as individualized product suggestions, can
assist improve the entire consumer experience. This can also boost the likelihood of
customers finding things of interest, resulting in a greater conversion rate.
Better Customer Support: Offering more extensive customer support
alternatives, such as live chat or a virtual assistant, can help to improve the entire
customer experience. This can also minimize customer support queries while
increasing customer satisfaction.
Improved Website Loading Speed: Making the website load faster can
enhance the overall user experience and lower the risk of clients abandoning the site.
This might involve picture optimization, code minification, and selecting a quick and
dependable hosting service.No 2 a
CMS (Content Management System): This software is used to manage and
organize the website’s content, such as products, photos, and blog articles. WordPress,
Drupal, and Joomla are a few examples.
E-commerce Platform: This software drives the website’s basic operations,
such as product administration, the checkout process, and payment processing.
Shopify, Magento, and WooCommerce are a few examples.
Payment Gateway: This software is used to process and approve credit card
transactions in a secure manner. PayPal, Stripe, and Authorize.net are a few examples.
Inventory Management System: This program tracks and manages product
stock levels, as well as sales and restocking. QuickBooks, Square, and Brightpearl are
a few examples.
CRM Software: This software is used to handle customer interactions and data
throughout the customer lifecycle. Salesforce, Hubspot, and Zoho CRM are a few
Analytics software tracks website performance and visitor activity, such as
page views, conversion rates, and referral sources. Google Analytics, Adobe
Analytics, and Piwik are a few examples.
Marketing Automation Software: This software automates marketing chores
including email campaigns and ad targeting. Mailchimp, Pardot, and Marketo are a
Software updates on a regular basis: It is critical to keep software up to date in
order for it to continue to work properly and to be secure against potential security
risks. Regular software upgrades may also contain new features and changes that
serve to improve the speed and user experience of the website.
Regular monitoring of website performance may assist in identifying areas
where the software can be adjusted to enhance page load times, minimize server
response times, and improve overall user experience.
Integration with other software: Combining multiple software tools, such as
integrating the CRM with the payment gateway to facilitate customer information
transfer, can assist to streamline procedures and enhance efficiency.
User input: Collecting and evaluating user feedback on a regular basis may
assist in identifying areas where software can be improved, as well as providing
insights into how the website is being used and what users are searching for.
Testing and debugging: Regular testing and debugging can assist in
identifying and resolving software issues, improving software stability, and
preventing future problems.
i. Credit Cards: The most prevalent mode of payment for e-commerce
purchases, this includes major credit cards such as Visa, Mastercard, and American
Debit Cards: Another widely recognized form of payment, debit cards work
similarly to credit cards in that payments are debited straight from a connected bank
PayPal is an online payment system that enables clients to make safe
payments without disclosing their credit card or bank information to the online
Direct Bank Transfer: Some online retailers allow you to pay directly from
your bank account, either through online banking or by supplying bank information
for a physical transfer.
Mobile Payments: Services like Apple Pay and Google Wallet enable users to
make purchases using their mobile devices.
Gift Cards and Vouchers: Some online retailers take gift cards and vouchers as
payment, whether from their own store or a t-party merchant.
Cryptocurrency: An rising number of online retailers are beginning to accept
cryptocurrency as payment, such as Bitcoin.
ii. Netbanking: Adding the option of net-net banking allows users to make
online payments straight from their bank account in a simple and simple and safely:
For clients who are hesitant to make online payments or do not have access to credit
or debit cards, Cash on Delivery (COD) might be an appealing option.
Digital Wallets: Including digital wallet choices like Alipay or WeChat Pay
might help you appeal to clients in regions where these wallets are frequently utilized.
Certificates for SSL/TLS: To encrypt data communicated between the user’s
browser and the website’s server, Secure Socket Layer (SSL) and Transport Layer
Security (TLS) certificates are employed. This reduces the possibility of sensitive
information being intercepted or viewed by third parties.
Payment Gateway Security: Payment gateways, such as PayPal or Stripe, add
an extra degree of security to online transactions by securely handling sensitive
information, such as credit card data, and passing it to the bank for processing.
Firewalls: Firewalls are used to protect sensitive information kept on a
website’s server from unwanted access.
Data Encryption: Data encryption is used to safeguard sensitive information
such as passwords and credit card numbers by encrypting the data so that only
authorized parties with the decryption key may read it.
Two-Factor Authentication: Two-factor authentication provides an extra
degree of protection by requiring a user to submit two pieces of identity to access
their account, such as a password and a code delivered to their phone.
ii Artificial Intelligence-based Fraud Detection: Artificial intelligence-based
fraud identification technologies can aid in the detection and prevention of fraudulent
transactions in real time. This real-timet to increase online transaction security and
minimize the risk of fraud.
Biometric authentication, such as face recognition or fingerprint scanning, can
offer an additional layer of security by requiring a user to submit a unique physical
identification in addition to a password.
collected by the website, how it is used, with whom it is shared, and the security
measures in place to secure the information. For the purpose of ps and providing
customer service, certain e-commerce websites may gather information such as name,
address, email address, phone number, and payment information. This data may also
be used for marketing reasons, such as sending promotional emails or displaying
To improve its privacy policies, the online business should consider including:
explicitly describe what data is collected, why it is gathered, and how it will be used.
data will be retained and what happens to the data when it is no longer required.
Options for opting in/out: Customers should be able to choose whether or not
they wish to receive promotional emails or targeted advertising under the privacy
circumstances under which data will be shared with third parties, such as payment
processors or advertisements.
mechanisms in place, such as encryption and firewalls.
The online marketing strategy may include the following:
Search Engine Optimization (SEO) is the process of optimizing a website and
its content so that it appears higher in search engine results pages (SERPs) for
Pay-Per-Click (PPC) advertising is placing online adverts at the top or bottom
of search engine results pages, with the company paying a charge each time the ad is
Email marketing refers to the practice of sending promotional emails or
newsletters to a list of subscribers in order to promote items or services.
Affiliate marketing is the practice of collaborating with other websites or
influencers to promote a brand in exchange for a commission on any purchases
earned via their recommendation.
Offline marketing tactics may include the following:
Print advertising is the placement of advertisements in print media such as
magazines or newspapers.
Direct Mail: The delivery of promotional materials such as flyers or catalogs
Radio or television advertising: Broadcasting advertisements on radio or
television stations in order to reach a larger audience.
Social media marketing strategy may involve the following:
Social media advertising is the practice of placing advertisements on social
media platforms such as Facebook or Instagram in order to attract a certain audience.
Collaboration with social media influencers to promote products or services to
their following is known as influencer marketing.
Interacting with clients and followers on social media platforms to establish
relationships and raise brand exposure.
Using digital marketing: To reach a larger audience, use digital marketing
channels such as social media, email marketing, and search engine optimization.
Personalizing your marketing strategy: Personalize your marketing approach
to strengthen client interactions and improve brand loyalty.
Marketing initiatives should be measured and analyzed on a regular basis in
order to find areas for improvement and make data-driven choices.
The Xtra.com website is far superior to the Aljazierah website since it is
significantly faster to visit and has exceptional page loading speed.
Also, in terms of customer support, xtra.com outperforms the other website B
in terms of customer experience and service, since they reply to any difficulties in real
Recognizing market trends: You may acquire insights into current market
trends and customer preferences by examining your competitors’ offers, promotions,
and marketing techniques.
Improving your product offers: Examine the product offerings of your
competitors and discover areas where your product might enhance or differentiate
Improving customer experience: Investigate your competitors’ customer
experience, including website design, customer support, and checkout procedure.
Make use of this data to improve your own customer experience and make it more
fluid and user-friendly.
It is critical for attracting and maintaining clients to have a well-designed
website that gives a great user experience and matches your brand image. Using the
correct business software to efficiently and effectively manage your operations may
also help you boost your e-commerce firm. Building consumer trust and avoiding
fraud need safe payment methods and the protection of client data. Developing
efficient marketing and advertising tactics, as well as staying ahead of the competition
by knowing who your rivals are, are equally critical for driving growth and growing
Based on these considerations, my advice for growing an e-commerce
business would be to invest in improving site design and user experience,
implementing the right business software, prioritizing payment security and customer
data protection, and continuously monitoring and analyzing the competition’s
marketing and advertising strategies to stay ahead of market trends. Furthermore,
analyzing and improving marketing and advertising tactics on a regular basis can
assist guarantee that the company is effectively reaching its target demographic and
Anderson, E. W., & Simester, D. P. (2001). E-commerce and the theory of the firm.
Journal of Economics & Management Strategy, 10(3), 9-21.
Baker, J., & Cameron, M. (2008). A framework for e-commerce security. Information
Management & Computer Security, 16(2), 97-108.
Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decisionmaking model in electronic commerce: The role of trust, perceived risk, and
their antecedents. Decision Support Systems, 44(2), 544-564.
Laudon, K. C., & Traver, C. G. (2017). E-commerce 2017: Business, technology,
society (Global Edition). Pearson Education.
Turban, E., King, D., Lee, J. K., Liang, T. P., & Turban, D. C. (2021). Electronic
commerce: A managerial and social networks perspective (7th ed.). Springer.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more