As far business is concerned, we always separate tangible and intangible assets. While tangible assets are something that you can put in the company’s bottom line, intangible assets are much more difficult to measure in monetary terms. A lot of attention has been given to the research and analysis on the benefits of the resource-based management and supply chain development, but not a lot of works really considered intangible elements of this management type.

This paper will look at the intangible element of the resource-based management and will focus on the following primary research question: What are the major implications of the communication and information flow in successful implementation of the resource-based supply chain?

The research methods, used in this document, are written survey and interview within the large multinational corporations that represent major economic niches of the country.

Written survey will analyse the effectiveness of the information transmission in three organizations that represent the following business spheres: automotive industry, retail business and telecom industry. The sample of the survey is limited to 102 respondents, equally split between company A, B and C, in order to represent the population of the city businesses that implemented resource-based management system during the last five years. Primary objective of this research method is to receive practical evidence to support main research hypotheses.

Second research method is an interview that is mainly targeting senior management within top 10 organizations in three industries, considered for the survey. Questions that will be asked during the interview are as following:

• Is current communication effective?
• What are the major constraints of internal information flow?
• What are the external limitations of the effective operational management in the organization?

By analyzing and examining both outcomes from the survey and interview, we will be able to support or find the arguments against our hypotheses and answer our primary research questions. The results of the research paper will have both academic and practical value.