Short-term and Long-term Business Objectives of the Organization

Short-term Objectives

A growing organization need is to maintain steady profits, which will keep the level of capital growth to levels sufficient to feed the growing ambitions of the organizations. As such, profit growth should be steered to high, but sustainable levels to assure investors that their capital investment is in a guaranteed investment. Such cash inflows are needed to roll out new products through the research and development department. With new and viable products hitting the market, renewed vigor, and at predictable intervals, it becomes easy for the management to fuel the much-needed profit growth in the future. Customers, being the main or core focus of the business need to be well taken care of by the professional staff. In this case, reduced level of complaints will signify increased customer satisfaction. The number of return buyers should also be high to meet profit goals. Employee welfare is a critical area that needs careful consideration. Employees are the face of the company and they are the people who interact with the customers. As such, they are able to make or break the future of the company. Thus, organizations should be committed to reducing employee turnover by increasing employee satisfaction and fulfillment while working with the company. The company needs to grow, and should, therefore, consider venturing into a new market to secure a bigger market share. 

Long-term Objectives 

Long-term goals determine the approach of the organization, especially considering the going concern. It, therefore, remains the objective of the organization to retain an ROI of above 15% to ensure that there is sufficient cash flow to finance the business in its expansion. The ROI of more than 15% will be maintained if the business develops an additional five new products, which will net in more profits besides positioning the company higher than its competitors. Doing this will attract more investors and increase the business capital, which will ensure the company has sufficient capital to invest in ten more countries within the next five years. 

Effectiveness

Overall Organizational Effectiveness 

Efficiency, productivity, and growth are some of the areas where the organization is performing well. The organization is able to optimize costs per unit of output as well as have motivated employees who are able to operate machinery effectively and serve clients with speed and accuracy. A close analysis at organization strengths indicates the importance to consider average performing areas in the organization with the objective of making things better. Stability in the organization is volatile, which is attributed to the poor implementation of rules and procedures. The feedback mechanism in the organization requires further improvements to ensure reliability in getting consumer and employees’ actual feelings towards the company. Notably, obtaining this kind of information is important to ensure that there is an improved response and actions from the organization. 

Departmental Level Effectiveness

The finance and I.T departments have been doing well. The finance department has managed to maintain its operations on course as well as perform statutory duties of serving authorities with books as per the law. Besides, the finance department has managed to provide the management with important information necessary to make business commitments. The I.T. department has been instrumental in the provision of assistance and solutions to pertinent problems facing the company. In this case, maintaining a system that will be interactive on the part of the customers is a major element that is needed to solve important problems