Strategic Marketing Week Discussion

Challenges of Communicating a Product’s Value and Ways Those Challenges May Be Addressed

The value of a product perception is the most essential pricing element, where if customers are not getting their money value from the product, the marketer has no pricing power. However, if the customers have a belief that they will achieve their money value from the product, they tend to be loyal despite their prices. One main challenge that faces marketers while selling their product is failing to distinguish the seven components of value, price, knowledge, guarantee, quality, variety, response and service (Harrison 2016). They fail to maintain a perceived value by failing to ensure that all variables attributes are essential in offsetting prices. 

Don't use plagiarized sources. Get Your Custom Essay on
Strategic Marketing Week Discussion
Just from $13/Page
Order Essay

Frohlich (2014) explains one example of a company that failed which is Procter & Gamble due to communication challenges, where they released a shampoo- Touch of Yogurt Shampoo in 1979. Customers did not associate yoghurt with shampoo and some ended up consuming the yoghurt. This resulted to some individuals falling sick. Procter and Gamble has failed twice as it tries to sell its product, where it failed in marketing- “Look of Buttermilk.”

Lenovo and its difficulties in communicating its Value to buyers

The operating activities of the Lenovo group are mostly completed through marketing portfolio, producing, and research and marketing products. According to Han (2016), one of the company’s communicating challenges is the continuous change of trademark. This is a degrading issue in the marketing industry of the company’s products in some countries Lenovo was snatched. This was as a resultant of infringement. As a manager in the company, I would come up with a strategic plan that protects the company’s trademark to ensure that there is no more infringement. 


Frohlich, T. (2014). The 10 Worst Product Fails of All Time. Retrieved 23 October 2016, from

Han, G. (2016). Lenovo’s Brand Management Strategy – Promotion and Protection — China Intellectual Property. Retrieved 23 October 2016, from

Harrison, K. (2016). Marketing Communication :: How to communicate value to customers. Retrieved 23 October 2016, from

Response to Kelly Pratt

Hello Kelly. I like your strategic week 3 discussion. You have highlighted the challenges that companies face while communicating their product value. You have stated the different components of a product value. Another challenge that marketers may face is failure to a customer value analysis. This determines the benefits that customer’s desire and the way they perceive the competing offers relative values. Marketers also fail in providing enough content demand. I like your idea on how you would solve Lenovo communication problem. You have suggested the use of SWOT analysis that will determine weaknesses and strengths. Would you mind highlighting some of the weakness that Lenovo is facing using SWOT analysis?

Response to Amina Rashid

Hello Amina. I have enjoyed reading your post on the challenges that are faced by marketers while communicating the value of a product. You have identified the need for identifying main product characteristics. These characteristics as you stated should be the most important. Additionally, another challenge would be lack to identify the right technology for the company’s needs. Most of Lenovo downfall is caused by trademarks. It needs to create awareness to prevent buying of ‘Lenovo’ products from the market. I agree with you that there is need of a comparison tool that compares the Lenovo product to that of competitors. In conclusion, how can Lenovo protect its trademarks?

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code LEMONADE