Supermarket Marketing

1) For this assignment I decided to visit the Tom Thumb Supermarket located in Lovers Lane. When I walked into the supermarket the first thing I saw was a stand in the middle of a small-like room in which people get the kart to do their shopping. In this stand there were organic fruits such as apples, peaches, melons, kiwi and a couple of other small fruits. All of them contained the yellow sign of “every day savings”, meaning that the fruits were on a discount from their regular prices. I think that the retailer strategically puts these items in the entrance since they know fruits are a high demand product for consumers.
Once I passed through the doors and into the supermarket, I observed a flower stand with many flowers for sale and many stands containing chips and many soft drinks that came in boxes like coca-cola, sprite, Canada dry and others. I think that the flowers are great location since they attract every consumer that walks into the supermarket independently if he/she is going to buy flowers or not. It also gives a better experience to the consumer as he walks in, since flowers are produce a sense of calm for many. ) As I walked through the supermarket, I reached the pharmacy of the supermarket. As I had seen in many places before such as CVS and Walgreens, this supermarket also had generic brands in many of the medications being sold. These generic brands were found among the most common medications sold daily. Beside Advil, Tylenol, and ZzzQuil, there were the generic products. The generic products had a simpler look from the outside than the national brand names, but contained the exact same ingredients as the national brands, for $2 and up to $3 dollars less in most cases.
There were also generic products for well-known brands such as Tums, Mucinex, Aleve, Alka-Seltzer, and even Pepto Bismol. I believe that that these brands are positioned this way so the consumer is able to compare the national brand to a generic product and realize that the only difference between them is the price and a nice looking box. 3) While walking through the aisles I realized that there were products at the end-of-aisle that were not from the same category as the aisle. There was a similarity between all of these products that were located at the end-cap.

The majority of these items were snacks or small products for daily use. These items were mostly chips, there were some with water and it was the cheapest one, one contained small toys, wine, and soft drinks. I believe that these items are located at the end-cap since it is something that almost every consumer likes and wants. So it is a strategic location for retailers to place products that have a very high demand. 4) I was not shocked to see an item that was displayed in two different locations since it was one that we usually do not relate to a supermarket.
While walking to the pharmacy there was a stand in the middle of the aisle. This stand contained ceramic plates and silverware, there were also a few toys and a lot of hard plastic containers for water or drinks. These items were located in a different area than they usually are. I imagine that these products do not have a lot of demand. So the retailer tries to create this demand by separating the product into two locations and probably attract consumers in different locations such as the pharmacy that could be more interested in the product. ) When I went to the mustard category I realized that the most expensive type of mustard were also among the most famous brands. The most expensive mustard was Heinz, followed by other brands such as Safeway, Guldens, Jack Daniels, and Grey Poupon, which were in the same price range. The cheapest mustard was the French’s brand, which I am almost sure is no different than the Heinz mustard. The differences in prices among the mustards were also influenced by the type of mustard not only the brand. The Dijon, Horseradish, Spicy Brown, Sweet and Spicy, and Brown mustards were more expensive than regular plain mustard.

Don't use plagiarized sources. Get Your Custom Essay on
Supermarket Marketing
Just from $13/Page
Order Essay
Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more
Live Chat+1(978) 822-0999EmailWhatsApp

Order your essay today and save 20% with the discount code LEMONADE