SWOT Analysis Jasper Gardens Nursing Home

SWOT

SWOT Analysis

This section explores the Jasper Gardens Nursing Home using a SWOT analysis. The acronym SWOT means S-strengths, W-weaknesses, O-opportunities, and T-threats. 

Strengths

One of the strengths of the nursing home is that it is strategically located, as it is adjacent to the newly approved highway, which is nearby medical associates. Jasper has strength in terms of finances where the facility does not only rely on the fee paid by patients but lease on its current land and building. The facility offers a wide range of services including speech therapy (ST) services, recreation therapy, occupational therapy (On, and Physical therapy (PT), which are 100% covered Medicare- and Medicaid.

Weakness

The current information system does not support electronic health records. EHR is one of the technologies in today’s health facilities, as it is fast and efficient. Irrespective of the expansive land for expansion, Jasper operates at full capacity illustrating that the facility fails to meet its patient’s demand. The facility lacks rehabilitation services for outpatients. Although the business is making profits, it has a culture of poorly paying their employees, as well as a lack of motivation for employees. 

Opportunities

One opportunity for Jasper nursing home is that they are likely to be selected as a finalist in the Quality of Life Award after being in the semifinals for the past four years. The construction of the new interstate opens the facility to the Capital City and is likely to attract residents from the City, as it will reduce the cost and distance of Jasper from Capital City. The aspect of EHR in the facility opens the opportunity to apply telehealth and reach out to patients in remote regions. Another opportunity for the facility is establishing the collaborative Medicare-certified inpatient hospice, which will increase its services to the Medicare-eligible population

Threats

The supervisor for the rehabilitation services should not offer physical therapy services. There is a need for demarcation of responsibilities where the aspect of administration should not be combined with the rehabilitation services. The facility relies on SNF to increase its profitability, meaning if SNF fails, the facility will operate under loss. The merit pay approach in the facility is non-operation, an aspect that can demotivate high performing employees and increase turnover rate.