| SWOTT Analysis | |
| Strengths | Weaknesses |
| Quality products that are backed up by research Ready supply chain framework Cheaper processes of production due to advanced technology Ready and cheap human resources Customer oriented goals and objectives Customer trust on parent company A culture of creativity and innovation intended to produce advanced products Transformational leadership intended for higher production Patents on major products | Cheaper products available from competitors No ready market for new products High cost of equipment High cost of raw materials Competitors have been longer in the market selling similar products Company secrets with competitors raise the cost of research for the company |
| Opportunities | Threats |
| Opportunities for requisitions Good legal framework protecting small businesses Higher chances of adopting more advanced production technologies in the future Fast growth in internet marketing | Competitors have a ready market for their products No global marketing strategy High competition from a wide product line Risk of patent violations from competitors Some raw materials are outsourced from competitors Violation of regulations a possibility for new products |
| Trends | |
| Increasing customer base as more customers become more health conscious Company emerging with better products People shunning products that contain carcinogens People spending more on beauty products (Epstein & Fitzgerald, 2010) |
Synopsis
Spa De Soleil Manufacturing Inc. is a company that specializes in beauty products manufacturing. It is located in Sun Valley, Carlifornia. It has been in operation since 1989 (Spa De Soleil Manufacturing Inc, 2014). It now intends to roll out a new product line for men. While it has previously targeted women in the past, it sees the need to embrace men as a profitable market.
The main advantage that Soleil has over its competitors is that it has specialized that mainly natural and organic. Its products are carcinogen free or do not contain cancer causing substances. It has also been in the market long enough to command a loyal market share. The introduction of the new product line will not be a difficult one for a company with the customer command that Spa De Soleil commands.
Its major weaknesses are the fact that it is entering into a new market and most new customers will first try to test their products to determine if they are good enough and whether they meet their needs. Spa De Soleil also outsources some raw materials from its competitors and has often suffered from pressure originating from these companies seeking to charge higher prices.
The
company benefits from an advanced technology, a highly innovative community and
a chance of obtaining new companies. With such benefits and more, the company
is very likely to run the new department with ease and to command the product
share in a couple of years. Spa De Soleil has high chances of success.
References
Epstein, S., & Fitzgerald, R. (2010). Healthy Beauty: Your Guide to Ingredients to Avoid and Products You Can Trust. New York, NY: BenBella.
Spa De Soleil Manufacturing Inc. (2014). About Us : Best Skin Care Products | Organic & Natural Skin Care Products. Retrieved July 28, 2014, from http://www.spadesoleil.com/pages/about-us-4
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