The Effectiveness of the Kraft Website as a Marketing Tool

Kraft’s website is an integral part that has helped the company to market itself well among the customers. The site has been organised neatly with various categories that make it easy for a consumer to choose what they need. The default page has images on slide view that depict well-cooked and served food that is ready to eat. The photos are eye-catching and give the consumer the desire to know what more the company can offer. A viewer would think of what more spices they need to add to their food to look exactly like that displayed on this website. With such a website, it is easy for a viewer to visit the company to get a good taste of the meals they see online. On the categories area, a consumer can easily manoeuvre through to see various things that the company offers. Instead of going through the whole list of food, the categories have made things easy since they allow consumers to click on the kind of food they need.

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Reaching out to clients far and wide is a paramount factor. Businesses do this by updating the clients on what is happening while they are away. The Kraft website has covered this part by leaving a section where a consumer can fill their email address to get news. At the bottom of the page, a client can sign up for newsletters that enable them to get any updates, product news, and recipes. It has also been effective since it leaves contacts that viewers can use to reach out when they need any services or products from the company.

The website has catered to both the investors and regular customers with its arrangement. The first page has given categories like corporate information, product information, and recipes. The corporate information tells more about how the company is performing. An investor would be more interested in this part to look at the income statements or balance sheets to enable them to know the kind of company the Kraft is. Another normal customer will go for other options like recipes or product information to find a variety of healthy dishes available. This website has given views tricks to use to ensure they make the best meals.

Every person has their tastes and preferences, and the Kraft website provides the choice of products from different brands (“A Family of Businesses | The Kraft Group”, 2019). Therefore, a viewer can find their favourite brand or get the chance to check what other brands are bringing on the table for the same product of interest. The page on default has used more of white colour to ensure the images stand out ell unlike they would on a black background. The homepage, however, has fewer white spaces and distracts the viewers from thinking about the food but look for other relevant information. The website, however, should have provided several social media channels other than Facebook and YouTube that viewers can use to know more about them. This is in consideration of the influence that social media has when it comes to marketing businesses.

Generally, the website has been an effective tool in marketing the business (“Kraft Heinz Marketing Strategy | Marketing Week”, 2019). It has provided most of the vital information that viewers need to know before they choose the company. It has varieties of dishes and recipes that consumers can try out, giving it the advantage of being one of the best and most visited websites in the food industry.


A Family of Businesses | The Kraft Group. (2019). Retrieved 6 November 2019, from Heinz Marketing Strategy | Marketing Week. (2019). Retrieved 6 November 2019, from

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