• The use of APA Style and at least 3 references is required.

Unit 1 Submission AssignmentPlease submit your work to this week’s Intellipath Unit Submission lesson. Click the Upload
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Assignment Details
You have been hired as an outside consultant for a large durable medical equipment and medical
supply company. The company specializes in a wide range of medical supplies and equipment.
Some of its most profitable offerings include hospital bed rental to private residents, wheelchairs,
walkers, scooters, and other mobility equipment. However, the company has come to realize that
competition is increasing and its market share is shrinking. The company noted that most of its
customers are new customers, and very few are repeat customers. The company is concerned
with customer loyalty. The medical supply company owner has asked you to develop a plan to
improve customer loyalty.
Complete the following:

Create a report that describes and critically analyzes at least 5 contemporary best
practices to improve customer loyalty in a health care organization.
Be sure to discuss the (multiple) benefits that loyal, repeat customers offer to health care
Develop and defend at least 4 recommendations for the medical supply company based
on your research on how to improve customer loyalty. Include a brief overview of how
each recommendation would be implemented at the company.
The use of APA Style and at least 3 references is required.

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