Response 1:
In this generation some people aren’t willing to take any risk. The economy has changed dramatically over the years. I do support our furniture company going global. I believe that if you are prepared you can succeed. We have done a lot of preparation for this International launch . According to “(Vaibmu, 2013)” Strategizing global expansion there are six factors when pursuing your company internationally. First, a strong validation and where to grow, secondly, which activities to participate in terms of value web, third, a verdict for the bet entry model in an international company, fourth an organizational structure best for the company, fifth, finalizing the best values, lastly, not failing to victim to perceptive biases in the decision-making process. (Vaibmu, 2013)
After further review and preparation, I feel it is in the companies’ best interest to go global with our growing furniture company. Going global will increase competition however, it also increases our consumer base and having more potential customers. Having more customers means higher profit. We shouldn’t stop our potential growth in fear that it can be a failure. “Globalization has also increased job opportunities in capital scarce, labor-rich countries as well as developing countries”. (Smartasset.com)
With globalization increasing the competition this can be correlated to cost, target market, technological adaptation and quick production by companies. When a company produces with less cost and sells cheaper it can increase its market share. Globalization has also increased the rate of technology transfer and its improvement”. (bookboon.com) Economists have a confident viewpoint when it comes to the net effects of economic growth. Over the years it was evaluated by numerous studies trying to ration the influence of globalization on other countries financial prudence using variables such as trade, capital flows, GDP and foreign direct investment. (Investopedia.com) Some people may think that providing jobs in other countries is decreasing the jobs in our country and in some ways, they are right but on the other side to that we are providing less expensive products. It is logical to understand that lower labor cost to manufacture a product in return make the product cheaper. However, is quality the same? Is it worth it? I think that with majority of things sold in the United States many of those items are made in China. It can even be a running joke. We continue to keep doing business with China even if we consider their quality “cheap”.
Throughout the past month in this course my view on globalization has changed dramatically. I see businesses all over competing against each other and at least half of them where I live are closing its doors. It can be viewed as risky for any business even just in the U.S but to take a business across the globe is even riskier. The businesses I have been seeing are only competing locally, so I only imagined that going global was a mistake. It may be a mistake for some however, in our case it is only expanding and was the best decision we have made this year. With everything we have learned it has only benefitted our company in a multitude of ways. We could have been closing our doors and given up once Ashley Furniture and La-z Boy have consumed the market. Increasing our consumer base has changed everything for the better. I wouldn’t go back and change a thing.
Response 2:
Are you for or against globalization?
My team and I are for globalization. The important stages of globalization are to carefully weigh the pros and cons in terms of their acceptance in the globalized economy. Our globalization strategy takes into account the countries loyalty to domestically made products and the overall feeling of our company’s origin. Even with all the research we have established the globalization strategy will work culturally, socially, and politically but it may not always work financially. There are always concerns that will arise when expanding, but if concerns arise with the costs, resources, or our profitability then we will have to rethink our strategy or, worst case scenario, back out of the plan. Overall I believe we will be successful when expanding to Brazil with all the research our team has done.
Is your recommendation for your company to go global? Why or why not?
My recommendation is for our company to continue with our strategic plan to globalize. Brazil has a rich and prosperous amount of resources that our company could use. We would only have to import a small amount of items that Brazil does not currently make. Brazils market is up and coming and can support the growth of our furniture company. Although there is an abundance of furniture competition, we are coming in with new designs, new patterns, and a strong marketing plan. One of the greatest things about Brazil is it’s not already saturated in our industry, there is room for growth and innovative ideas within their culture. Not only is this an opportunity for us to grow as a company and with our products but it could help Brazilian consumers grow with their taste in furniture.
How does globalization impact the marketplace as a whole?
Globalization impacts the marketplace as a whole by creating more competition in every aspect. It is supply and demand. The more in the industry there is a large supply and consumers are demanding more. This aspect can change the access to materials and the potential to lower prices when competing with many others. A lot of this comes into play if designs are similar, luckily we have custom furniture that is unique to many, especially in a new culture. Another way it can impact the marketplace is contributing to the economy, more jobs to offer, income changes, and innovative ideas (22 Globalization Pros & Cons, 2017).
A great example of these impacts in the marketplace is like having diversity in the workplace. When there are diverse individuals bring their knowledge, experiences, and technology skills to the table. Even though some of their skills may not help in the workplace, many of their other skills will as we all have opportunity to learn from others. This concept is the same for globalization and change is a good thing.
Has your opinion changed from the beginning of the course to now?
My opinion has not changed from the beginning of the course until now, I support globalization. The different specifics of globalization have changed almost daily since the beginning of class. All the research and different thoughts and points of view have opened my eyes wider to business decisions and long term sustainability. I have learned there are many pros and cons to expanding but with the proper research expanding can be successful with future growth. We can help the economy and we are helping our company increase profits. Globalizing also can encourage policy changes in order to accommodate easier routes in to the market (Collins, 2015). With that being said, it is not always best to stay domestic if the opportunity arises.
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