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The homepage of the website will be one that will entice the customers to check into details concerning the website.  The title of the homepage will be duped, “Assistant Editors: Your Best Editing Companion.” Alongside the title will be an image of a needy customer who is seemingly stressed and weary trying to edit some of their content. The picture will make the client to try and have a better glance on the website to try to understand the editing services that are provided in the website, the charges among other features that may interest them. 

The very name of the website will be an indication of what the website is selling in the very first place. When a customer comes across the website, for instance, they will understand that the site only concentrates in providing editing services alone and not any other type of business. If they are interested in having anything edited for them thus, they will try and look the type of editing services offered and the charges. To create a competitive advantage, the website will parade such issues such as a 24 hours customer support, a list of dedicated editors and matters such as our discounting capacities. Images of cases of discounts and also online customer support will be displayed on the homepage.

The homepage will be designated in a manner that visitors are turned into customers by showcasing some of the editing and proofreading services that we have provided to other customers. The works will be made visible to the new customers so as to instill in them confidence in our services. First buyers will also be given a 20% discount which will be highlighted as, “20% discount on placing your first order.” Value proposition will be pushed by this phrase too since the customers can clearly evaluate the quality of services where they will note that despite the discount, the quality of their work will still be maintained top-notch. 

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